REPREVE takes part in Denim City with activation and collection

REPREVE®️, which has recycled more than 46 billion plastic bottles into sustainable fibers since its launch in 2007, is present for the third consecutive year at Denim City SP — a hub for innovation, connection, sustainability, and education in denim — taking place in São Paulo from April 7 to 9.

In this edition, REPREVE features an activation space where it showcases a collection of national and international pieces made with REPREVE technology from brands such as Levi’s, Guess, and Lee.

The exclusive look signed by Brazilian designer Dario Mittman, presented at SPFW N60 in October 2025 in partnership with Santista and REPREVE yarn, is also on display, featuring hand-embroidered denim.

The REPREVE®️ brand has its own traceable digital imprint, FiberPrint® technology, which allows products to be verified, certified, and audited. In addition, some garments made with REPREVE®️ yarn are easily identified by the brand’s green bottle-shaped label, indicating how many plastic bottles are used to create a specific product. For example, a pair of jeans made with REPREVE®️ yarn can remove up to 12 recycled bottles, while a pair of socks uses up to two recycled bottles.