Lupo launches green and yellow collection to dress Brazilian fans
Brazilian brand Lupo bets on seamless technology, premium cotton, and green and yellow designs to combine comfort, style, and sporty spirit.
Green and yellow have once again become prominent in Brazilian wardrobes. Taking advantage of the excitement surrounding major international sporting events, Lupo has launched a special collection inspired by the colors of the national flag, with pieces designed to accompany fans on different occasions, whether meeting with friends, celebrating, or enjoying leisure time.
The new collection arrives on the market during a strategic period for retail, which traditionally sees an increase in demand for themed clothing and accessories during major sporting competitions.
The collection includes four products that combine Brazilian visual identity, comfort, and textile technology. The aim is to offer versatile options for consumers who want to show their support without sacrificing well-being and practicality.
Among the highlights of the line is the Rib Sem Costura blouse, designed for women. Made with seamless technology and a composition of 96% polyamide and 4% elastane, the garment provides lightness, comfort, and a flattering fit. For men, the collection includes seamless microfiber boxer briefs, also produced with seamless technology. The model features a ribbed texture, a characteristic that contributes to greater durability and body adaptation.
The line also includes a cotton and elastane t-shirt in green and yellow, designed for everyday use, as well as high-top socks inspired by the traditional color palette of Brazilian sports fans.
According to the company, the collection aims to meet the needs of consumers who value products that combine functionality, comfort, and connection to moments of sporting celebration.
The products are already available in Lupo physical stores, on the brand’s e-commerce site, and through partner retail channels throughout Brazil.
About Lupo
Lupo is one of the most traditional companies in the Brazilian textile sector, with over a century of history. Founded in 1921 by Henrique Lupo and headquartered in Araraquara (SP), the company operates in the development, production, and marketing of a diversified portfolio, with distribution throughout the country and an international presence in more than 20 countries. With its main industrial complex of 90,000 m² in Araraquara and almost 10,000 employees in total, the company also has 4 other plants, in addition to 34,000 points of sale throughout Brazil. Lupo was the first national company in the textile sector to obtain recognition as a High-Reputation Trademark by the INPI (National Institute of Industrial Property), consolidating its presence in the minds of Brazilian consumers, and remains committed to operational efficiency, innovation, and brand strengthening for new growth cycles.