Brazilian children’s fashion takes the spotlight at Playtime Paris 2026
Texbrasil (the Brazilian Textile and Fashion Industry Internationalization Program)—a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency)—will support the participation of seven companies in Playtime Paris. This international trade show focused on children’s fashion and lifestyle takes place from June 27 to 29 in Paris, France.
During the event, the Brazilian brands will showcase their collections to the European market, reinforcing Brazil’s presence in a key business environment for the children’s sector. Amidst closer trade ties between Mercosur and the European Union, this participation also helps expand contact with buyers, distributors, and partners from strategic markets.
The participating brands are Camu-Camu, Das Meninas, Mellow Me, Siri, Tip Toey Joey, Tnin Shoes and With:spots.
This initiative marks Texbrasil’s debut at Playtime Paris and reinforces the Program’s commitment to the international promotion of the Brazilian textile and fashion industry. Over the three days of the fair, the companies will have the opportunity to establish new business connections, explore commercial prospects, and present their products to professionals from various markets.
“Participating in Playtime Paris represents an opportunity to boost the visibility of Brazilian brands and strengthen relationships with buyers from different markets. The fair serves as a vital platform for showcasing company portfolios and expanding their international presence,” says Adriana D’Agostini, Trade Promotion Manager for the Texbrasil Program.
About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important entities among the country’s economic sectors. It represents the productive force of 25,700 companies of all sizes located throughout the national territory, employing over 1.34 million workers and collectively generating annual revenue (in 2024) of R$ 221 billion.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sectors to develop strategies for capturing the global market. Over the course of more than 25 years, it has helped approximately 2,000 brands embark on their export journey, generating US$ 11 billion in business. The program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To participate, companies must fill out this form or contact the Relationship team at texbrasil@abit.org.br.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these objectives, ApexBrasil carries out diverse trade promotion activities aimed at boosting exports and enhancing the value of Brazilian products and services internationally. These include prospecting and trade missions, business matchmaking sessions, support for Brazilian companies participating in major international trade fairs, and visits by foreign buyers and opinion leaders to explore Brazil’s production capabilities, among other business platforms designed to strengthen the “Brazil” brand.
The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on sectors strategic to the competitiveness of Brazilian companies and the country as a whole.
Learn more about ApexBrasil.