Brazil brings creativity and innovation to Playtime New York 2026

Texbrasil (the Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), will support the participation of seven companies in Playtime New York, a trade show focused on the children’s market that will be held from July 26 to 28, in the United States.

The participating companies are Camu- Camu (@camucamubrasil), Dalai Kids (@dalaikids), Das Meninas (@dasmeninasinfantil), Lilies & Roses (@liliesandrosesny), Melissa Mini (@minimelissaoficial), Planet Sea (@planetseakids) and Vacanza (@vacanzashop). This will be the fifth consecutive participation of Brazilian companies in Playtime New York with the support of Texbrasil. The initiative increases the visibility of Brazilian brands in the North American market and promotes contact with buyers and industry professionals.

“Brazilian brands bring to the event not only high-quality products, but also diversity and an outlook increasingly aligned with global consumer demands,” says Lilian Kaddissi, Marketing and Business Superintendent at Abit.

Participation in Playtime New York creates opportunities for business generation, client prospecting, and strengthening relationships with international buyers and partners. The trade show brings together brands, retailers, distributors, specialized press, and creative industry professionals in an environment focused on presenting collections and developing business in the children’s segment.

About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important organizations among the country’s economic sectors. It represents the productive strength of 25,700 companies located throughout Brazil, of all sizes, which employ more than 1.34 million workers and together generate annual revenue of BRL 221 billion (in 2024).

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over more than 25 years, it has helped around 2,000 brands embark on the path to exports, generating $11 billion in business. The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate, the company must fill out this form or contact the Relations area: texbrasil@abit.org.br.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out a range of trade promotion activities aimed at promoting exports and increasing the visibility of Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking rounds, support for Brazilian companies’ participation in major international trade shows, visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.

Learn a little more about ApexBrasil.