Lunelli presents exclusive new releases and strengthens its presence in the Northeast market during ONDM Ceará

The company showcased new knit and woven fabrics and a print collection developed for the region, while also sharing insights on innovation and management within the fashion industry.

Lunelli participated in the inaugural edition of ONDM – O Negócio da Moda Ceará (The Business of Fashion Ceará), held on July 21 and 22 at the Ceará Events Center in Fortaleza. Recognized as Brazil’s largest digital printing company and a national leader in knit and woven fabrics, the company presented exclusive new products developed for the Northeastern market, alongside a portfolio of solutions tailored to the fashion industry.

The event brought together suppliers, manufacturers, brands, and professionals from the textile supply chain, establishing itself as a key venue for generating business, networking, and exchanging knowledge. Over the two-day program, around 60 exhibiting brands showcased new products to an audience that averaged approximately 2,500 visitors per day.

At the company’s booth, visitors explored new knit and woven fabrics designed to meet the specific characteristics and demands of the Northeastern market. A major highlight was an exclusive print collection created specifically for the region, reinforcing Lunelli’s strategy of developing solutions aligned with the unique needs of different markets.

In addition to the new launches, the company showcased its extensive library of over 15,000 prints—inspired by major fashion trends and global industry movements—demonstrating its expertise in developing products that combine innovation, quality, and agility to meet industry needs.

As part of the ONDM Ceará program, Lunelli CEO Viviane Lunelli also participated in the event’s lecture series, sharing her experience regarding management, innovation, and the challenges facing the fashion industry. Her participation underscored the company’s commitment to the sector’s development and to strengthening initiatives aimed at boosting the competitiveness of the Brazilian textile supply chain.