Brazil Strengthens Presence in Lingerie with Participation in Curve New York 2026

Curve New York 2026, one of the leading international events dedicated to the lingerie segment, will be held from August 2nd to 4th in New York, United States.

In this edition, four Brazilian companies will participate in the fair with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency). The participating companies are Cisô Atelier, Mari M, Plié, and Rolling.

Representing national lingerie, the brands will present their collections to buyers, retailers, and professionals from the international market, expanding their visibility and strengthening business relationships.

“Curve New York is a strategic showcase to strengthen the presence of Brazilian lingerie in the international market. Participating brands bring quality and design, attributes that make Brazil increasingly competitive on the global stage”, says Adriana D’Agostini, commercial promotion manager at Abit.

About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important organizations among the
country’s economic sectors. It represents the productive strength of 25,700 companies located throughout Brazil, of all sizes, which employ more than 1.34 million workers and together generate annual revenue of BRL 221 billion (in 2024).

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over more than 25 years, it has helped around 2,000 brands embark on the path to exports, generating $11 billion in business. The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate, the company must fill out this form or contact the Relations area: texbrasil@abit.org.br.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out a range of trade promotion activities aimed at promoting exports and increasing the visibility of Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking rounds, support for Brazilian companies’ participation in major international trade shows, visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.

Learn a little more about ApexBrasil.