Tranoï Paris hosts Brazilian brands as part of an internationalization initiative

Tranoï Women S/S 27 will take place from October 1 to 4, 2026, at the Palais Brongniart in Paris, France. The trade show brings together brands, designers, buyers, and retailers from various markets. The event features an international network of buyers and fashion professionals, with over 50 nationalities represented.

For this edition, four Brazilian companies will participate in the fair with the support of Texbrasil (the Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency). The Brazilian contingent includes the brands Leafy, Mayara Junges, Ventura, and Conceria.

During Tranoï Women S/S 27, the Brazilian brands will showcase their collections to international buyers and professionals, aiming to increase their visibility, explore new business opportunities, and strengthen relationships within the global market.

“Participation in Tranoï represents a significant opportunity for Brazilian companies to expand their international presence, showcase their identity and creativity, and strengthen connections with strategic buyers and fashion industry professionals. Being in Paris also allows them to closely follow sector developments and the trends shaping the international market,” states Lilian Kaddissi, Superintendent of Marketing and Business at Abit.

The event connects an international community of designers with buyers and retailers from various markets. Professionals visiting the fair include representatives from department stores, multi-brand boutiques, and e-commerce platforms, as well as other strategic players in the international fashion market.

About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important entities within the country’s economic sectors. It represents the productive force of 25,700 companies of all sizes located throughout the country; together, they employ over 1.34 million workers and generate annual revenue (as of 2024) of R$ 221 billion.

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies for capturing the global market. Over the course of more than 25 years, it has helped approximately 2,000 brands embark on their export journey, generating US$ 11 billion in business. The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate, companies must fill out this form or contact the Relationship Department at texbrasil@abit.org.br.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out diverse trade promotion activities aimed at boosting exports and highlighting the value of Brazilian products and services internationally. These include prospecting and trade missions, business matchmaking sessions, support for Brazilian companies participating in major international trade fairs, and visits by foreign buyers and opinion leaders to experience Brazil’s production capabilities, among other business platforms designed to strengthen the “Brazil” brand.

The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on sectors strategic to the competitiveness of Brazilian companies and the country itself.

Learn more about ApexBrasil.