Brazilian brands participate in Tranoï Paris with support from Texbrasil
Four Brazilian brands participated in Tranoï Women S/S 27, held from October 1 to 4 at the Palais Brongniart in Paris, France. With support from Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), Conceria, Leafy, Mayara Junges and Ventura showcased their collections to international buyers and industry professionals.
Brazil’s participation generated US$620,000 in business, including negotiations conducted during the event and opportunities projected for the next 12 months. The results underscore Texbrasil’s efforts to promote Brazilian fashion abroad.
“Tranoï allows Brazilian brands to present not only their collections to the international market, but also their creative perspectives and their own ways of interpreting fashion. This meeting of distinctive creative identities and fresh perspectives on design opens up opportunities for dialogue with buyers and professionals from different markets”, says Gabriella Sampaulo, Commercial Promotion Coordinator for the Texbrasil Program.
The Brazilian delegation sought to identify business opportunities, strengthen relationships and connect the brands with key industry professionals. Visitors to Tranoï included representatives from department stores, multibrand boutiques and e-commerce platforms.
The trade show brought together designers, brands, buyers and retailers from different markets. With an international network representing more than 50 nationalities, the event offered participating companies the opportunity to present their offerings and raise their profile in the global fashion industry. This edition of TRANOÏ PARIS took place during Paris Fashion Week (PFW), one of the key periods on the international fashion calendar.
About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important entities among the country’s economic sectors. It represents the productive power of 25.7 thousand companies installed throughout the national territory, of all sizes, which employ more than 1.34 million workers and generate, together, an annual revenue (in 2024) of BRL 221 billion.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over more than 25 years, it has assisted about 2,000 brands to enter the export track, generating US$ 11 billion in business. The Program is conducted through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To participate, companies must fill out this form or contact the Relationship department: texbrasil@abit.org.br.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors <u>of the Brazilian economy. To achieve these objectives</u>, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, and visits by foreign buyers and opinion leaders to get to know the Brazilian productive structure, among other business platforms that also aim to strengthen brand Brazil.
The <u>Agency</u> also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.
Learn more about ApexBrasil.