For international press, Brazilian-ness is the highlight of Fashion Rio

Yet another edition of Fashion Rio has come to an end, offering lots of color and lightness for S/S 2015. And to stay up on what is new in Rio de Janeiro and report on the identity of Brazilian fashion to the entire world, Texbrasil (Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil) invited a group of sixteen international journalists to the fashion week.

The foreign press group included the editor of Le Figaro (France), Godfrey Deeny; the fashion editor of Harper’s Bazaar (Argentina), Simona Martinez; the editor of the fashion weeks directory of WGSN, Katie Sturch; and the editor in chief of Marie Claire (France), Antonio Marcinelli.Also at the event were reporters from the Milano Finanza (Italy), O Publico (Portugal) and Senken (Japan) newspapers, Francesca Manuzzi, Joana Cardoso and Akiko Ichikawa; from Grazia (Italy and Glamour (Russia) magazines, Marzia Schiano and Maxim Sapozhnikov; and Suleman Anaya, who works for the Business of Fashion blog. Finally, teams from Now Fashion landed in Rio de Janeiro, broadcasting the shows live over internet streaming, and from the A La vie A La mode show on France’s TV 5 Monde.

The opinion makers saw S/S shows by labels such as Alessa, Cantao and Victor Dzenk.The brands went with loose cuts and colors for their collections Alessa was inspired by “Baroque” and extolled “the vision of the world as a work of art.”Prints were the high point, with images of angels and ecclesiastic domes, which was noticed by the editor of Le Figaro:”the designer always does remarkable and unique work with the prints in the label’s collections,” he said.

While Cantao was among the brands favored by the journalist from Marie Claire Italy:”it’s a proposal with a strong identity and the characteristics of Brazilian-ness.”The brand went with totally loose garments, with flowing silk and crepe tunics and oversized tailored pieces.Colors also rounded out this light feeling:blue, orange, white, and red.Victor Dzenk brought in the calm of the sea with a ladylike collection.Flowing, midi length dresses and skirts made the models look like mermaids.There were lots of low necklines on backs.The palette had tones of nude, blue, red and white.

Valerio Nappi, of NowFashion, which covered the event for the second time, highlighted the creativity of Brazilian fashion and said that the fashion weeks here are equal to those in the rest of the world in terms of audience for the website’s broadcasts.”In Brazil, there is a colorfulness that conveys the country’s energy,” she said.With an attentive eye on contemporary creations, he believes that the difference is in the unique way that our designers insert culture in their work.

Pictures from the fashion shows and the visits by the journalists can be found here.