Première Vision São welcomes international press and buyers

07/04/2013
Première Vision São welcomes international press and buyers
Kicking off the fall/winter 2014 fashion calendar in Latin America, Première Vision São Paulo is getting ready to welcome buyers and journalists from across the world on July 10 and 11, at Expo Center Norte, in São Paulo – SP. The Showroom will introduce colors, weaves, textures, prints and accessories that will define the styles on the runways for the coldest season of the coming year, which is why so many industry professionals pay attention to the event.

“The biggest decision makers in Latin American fashion will be at Première Vision São Paulo, a time when the most important industries from various parts of the world present high quality and creative prints, fabrics and notions, with unique colors and textures that are ideal for building Latin America’s most coveted collections,” says Guglielmo Olearo, the International Exhibitions Director for Première Vision.

The event is supported by Texbrasil (Brazilian Fashion Industry Export Program), developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency), which is bringing five Latino buyers from Colombia, Peru Bolivia and Argentina and five journalists from Mexico, Chile, Argentina, Uruguay and Peru. These opinion makers are correspondents for the La Reforma, Paula magazine, La Nación, El País and La República publications, respectively.

Première Vision SP will also feature a trend forum run by Pascaline Wilhelm. This initiative will put exhibitor creations front and center through a detailed selection of fiber, fabric and accessory samples, introducing the highlights of each manufacturer.