Texbrasil bringing international journalist to Parana Business Collection

Parana Business Collection (PBC) is the biggest fashion event in southern Brazil, forecasting trends for summer 2014 from June 4 to 7 at the Event Center at FIEP (Federação das Indústrias do Paraná), which created the PBC in partnership with Sebrae and the Apparel Industry Council (or Conselho Setorial de Vestuário, its name in Portuguese). With nearly 40 exhibitors, 15 thousand people are expected to attend this edition, including executives, designers, journalists, storeowners and fashion students.

American journalist Jennifer Eberhart will be at the event covering the latest news, collections and shows of the artists at the invitation of Texbrasil (Brazilian Fashion Industry Export Program), which was developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). Eberhart will be there representing the influential BeChicMag fashion blog, which has been recommended by People magazine in the United States.

This edition of the Parana Business Collection is being directed by Carlos Pazetto. With over 17 years in the fashion and luxury market, the artist’s portfolio includes clients such as Cartier, Marc Jacobs, Chanel and Louis Vuitton. He has also previously directed major fashion events in Brazil, including Minas Trend Preview and Claro Rio Summer.