Brazilian children’s brand displays collection in Italian trade

One of the most important children’s trade shows of Europe, Pitti Bimbo, receives the Brazilian brand Rose & Bleu, participant of Texbrasil (Brazilian Fashion Industry Export Program) developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency). The event takes place between 17 and 19 January, in the city of Florence, Italy.

Responsible for presenting the main news of the children’s segment, Pitti Bimbo has just over 480 collections, of which 177 international brands, receiving about ten thousand people, including visitors and buyers. The occasion also includes a “mini-fashion week”, with the new trends of the moment and the best ideas for color combinations and designs.

Rose & Bleu, focused on 0-8 years old children, quickly conquered the European market and can now be found in stores of the continent. The brand invests in sophistication and tradition to promote Brazilian children’s fashion abroad.