17 Brazilian brands will participate in Première Vision Paris with Texbrasil

Between the 6th and 8th of February 2024, Première Vision Paris will take place in France, a fair that is among the largest in the sector and launches the main trends and innovations for the next spring-summer season. A group of 17 companies will attend the event with the support of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

The list of the Brazilian delegation will have the brands Atelier Lucius Vilar, Brand Têxtil, Ecosimple, Estúdio Rocha, Finileather, Innovativ, Lúdico Estampas, Moltec, Natural Cotton Color Nina Galle, Nomad Studio, Nova Kaeru, Oficina Caramelo, Savyon, Stampa Studio, Studio Icertain, and Studio Paraizo.

“Texbrasil’s support at Première Vision Paris is essential, without them we would not be able to participate due to the high cost of this event”, comments Rosana, owner of the Oficina Caramelo brand. “We go with the best possible expectations to meet new customers and make good sales”, she adds. 

Furthemore according to Rosana, her brand will present at the fair “a collection of drawings and prints in different techniques, with reference to plastic arts such as oil painting, acrylic painting, cyanotypes and photographic prints”.

Lilian Kaddissi, Executive Superintendent of Projects at Abit, spoke of the satisfaction of once again taking a good number of companies to the event. “This is the main fair for input suppliers in Europe, a market in which these companies can strengthen themselves by presenting their collections,” she said.

It is worth remembering that, in the February 2023 edition, Brazilian brands managed to perform five times better than the previous edition of the event. In total, USD 333,550 in business was generated during the fair, in addition to 351 new commercial contacts. The expectation is for positive numbers again in the first half of 2024 edition.

Première Vision Paris takes place twice a year in the French capital and serves the textile, designs (prints), leather, yarn, accessories and private label industries. 

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form, or contact our Relationship department by email at texbrasil@abit.org.br or by phone (11) 3823-6089.

About ApexBrasil

The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investments to strategic sectors of the Brazilian economy. 

In order to achieve its goals, ApexBrasil carries out several trade promotion initiatives aimed at promoting Brazilian products and services abroad, such as prospective and trade missions, business rounds, support to the participation of Brazilian companies in major international fairs, visits of foreign buyers and opinion makers to learn about the Brazilian productive structure, among other business platforms that also aim at strengthening the Brazil brand. 

The Agency also acts in a coordinated way with public and private players to attract foreign direct investment (FDI) to Brazil with a focus on strategic sectors for the development of the competitiveness of Brazilian companies and the country.