Abest and Texbrasil support beachwear book launch in Miami

On Saturday (July 20), the Raleigh hotel in Miami, where Mercedes-Benz Fashion Week Swim is taking place, played host to a Brazilian event. Abest (Brazilian Association of Fashion Designers) and Texbrasil (Brazilian Fashion Industry Export Program), developed by Abest (Brazilian Association of the Textile and Apparel Industry) with the support of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil), held a cocktail for the international launch of the book “Um mergulho no Rio, 100 anos de moda e comportamento na praia carioca,” (A Dive Into Rio, 100 Years of Fashion and Lifestyle on the Beaches of Rio) by journalist Marcia Disitzer.

The publication offers a panorama of the history of beachwear in the city of Rio de Janeiro in the last century, while also focusing on the social changes that occurred in this period. The book is a record in text and photographs of moments from this evolution, with contributions from writers such as Ruy Castro, Flávia Quaresma, Verena Andreatta, Maria Pace, Fernanda Lo Bianco, Maurício Lissovsky, and others. The launch gathered opinion makers that were in the US city.

“This is when Miami becomes the main meeting place for international beach fashion. Brazilian labels are in the city with the creativity, diversity, vibe, design and innovation of what we are producing. This book shows how these features are connected to the Brazilian lifestyle,” says Rafael Cervone, CEO of Texbrasil.

Thirty Brazilian brands were at the event to participate in the Miami Swim Show & Lingerie Show, with the support of the organizations and under the Brasil Fashion System brand for internationalization of Brazilian fashion. These include: 2 Rios, Adriana Degreas, Água de Coco by Liana Thomaz, Amir Slama, ANK Swimwear, Brigitte, Cecilia Prado Mare, Cia Maritma, Clube Bossa, Dalai Beachwear, Desiree Nercessian, Despi, Ellis Beach Wear, Feriado Nacional, Guria Beachwear, Jo De Mer, Kiminis, Larissa Minatto, Lemons & Limes Kids, Lenny Niemeyer, Limonada, Lisa Riedt, Lóer, Movimento, Poko Pano, Salinas, Sauipe Swimwear, Sinesia Karol, Triya and Vix Swimwear.

“Brazilian beachwear is a huge force on the international scene and the United States is the main consumer market for our swimsuits and bikinis. Initiatives like this one in Miami strengthen and promote Brazilian beachwear and design,” says Valdemar Iodice, President of ABEST.

The author is a fashion editor at one of Rio de Janeiro’s top newspapers and has published two books regarding the topic: “A moda como ela é” (Fashion As It Is) and “Delícia receber por Lenny Niemeyer” (The Joy of Entertaining by Lenny Niemeyer).