Abit and Abest lead fashion brands to Miami Beach fairs

In the second half of July, renowned Brazilian beachwear brands are landing in Miami towards the fairs: Miami SwimShow & Lingerie Show (July 18th to 21th) and Cabana (July 18th to 20th). This union takes place through the brazilian fashion export program Fashion Label Brasil, of ABEST, Texbrasil and ABIT in partnership with Apex-Brazil (The Brazilian Trade and Investment Promotion Agency).

To present Summer 2016 collections, Abest gathered a great team with the brands: Água de Coco, Amir Slama, Brigitte, Cecília Prado Mare, Dalai Beachwear, Glück Beachwear, Larissa Minatto, Lenny Niemeyer, Lili Sampedro, Loér Beachwear, MOS Beachwear, Sinesia Karol, SUB Beachwear, Trejoá and Triya to attend the SwimShow fair and Clube Bossa, Osklen, Salinas and ViX Swimwear to perform at Cabana. The Texbrasil group includes Blue Man, Lisa Riedt, Sauípe, Lybethras, Feriado Nacional, Guria Beachwear, Despi and Desiree Nercessian at SwimShow, and Adriana Degreas, participating in Cabana.

Three brands debut at the fair SwimShow: Lili Sampedro, MOS Beachwear and Gluck Beachwear. “Abest has been a great way to our brand into the market. We are grateful to the team that has been completely willing and cooperative in our development and growth. To participate in this initiative in Miami has always been one of our goals, and now with the emotional comfort that ABEST passes, we’re finally in a new stage of our brand’s existence” says the creative director of the brand Lili Sampedro, Catherina Sampedro.

“It’s our first international fair and we are very anxious. We will expose our womenswear and kids collections. We will also be present at Thread Showroom in New York and California, focused on the children’s market”. Says Luiza Lessa, of Gluck.

The brand Despi is one of the oldest at the event, participating for nine years with great success. “We take these new issues to strengthen contact with our regular customers and conquer new markets. The event attracts not only retailers in the United States, as well as the Canadian and Central America”, said Alberto Miranda.

“The fair was one of the first that our brand has participated outside Brazil and from there we begin to have visibility in the American and international markets. Currently we have 29 stores and over 400 multi-brand outlets in Brazil, plus more than 300 points of sale around the world, including London’s stores Selfridges and Harrods and the luxury multi-brand store Moda Operandi online. The global brand recognition is the result of a sum of successful ingredients: raw material of high quality, exclusive prints, modeling for every taste and campaigns that translate perfectly the lifestyle of Água de Coco by Liana Thomaz” recalls Renato Thomaz, the brand’s marketing director.

“We always present our collections thinking about the main feature of American buyers, who purchase the pieces separately for their own customers to make the combination they wish”, explains Camila Ckless, from Guria Beachwear, in the event since 2010.

“We map opportunities, through presence at fairs, events, fashion shows and showrooms, and we observed that there is a great interest of foreign audiences for our fashion”, said Roberto Davidowivz, president of Abest.

For Abit’s president, Rafael Cervone, this group of 28 companies represents the diversity of Brazilian beachwear and the international consolidation of brands. “We’ve been in Swimshow since 2005 and we realized that every year Brazil gained more space in that which is one of the world’s moments of meeting buyers and brands of the segment”, details.

“The US is the main destination for Brazilian beachwear exportation and we believe in the competitiveness of the product worldwide by the innovative cut, creativity, finish and positioning of products”, says Christiano Braga, Export Manager of Apex Brazil. “For the 2015 edition, we seek to strengthen the business opportunities for Brazilian companies through a project carried out in partnership with the offices of Apex-Brazil abroad which will take buyers from five countries and four continents to the event. The business expectations are excellent”, added Braga.

The special buyer project is led by the office of Apex-Brazil in Miami and will take five companies to visit the two fairs: Wild Orchid, from Russia, Maison Bo, from Saudi Arabia, K-Lynn, from Lebanon, Azulu, from Colombia, and Fenwick, from England are participating in the initiative.

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