Abit supports #madeinbrazil movement

11/24/2014
From left to right: Renato Boaventura (director of Rhodia Fibras), Mayra Montel (Rhodia’s marketing), Renata Abranchs (consultant), Rony Meisler (Reserva), Fernando Pimentel (Abit), Ronaldo Fraga (fashion designer) e Roberto Dawidowicz (UMA and Abest)

On November 11, Rhodia, a Solvay group company and member of Texbrasil (Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil), launched the #feitonobrasil (#madeinbrazil) movement in Sao Paulo, in partnership with fashion consultant Renata Abranchs.

The campaign was introduced during the 2nd Fashion SP Meeting, aimed at restoring and consolidating pride and encouraging national production while making the debate about what is made in Brazil viral. The event promoted a debate between Fernando Pimentel, President of the Brazilian Textile and Apparel Industry Association (Abit); Roberto Davidowicz, President of the Brazilian Association of Fashion Designers (Abest); Rony Meisler, of Reserva; and Ronaldo Fraga. They discussed the country’s economic development, Chinese manufacturing and national pride.

During the debate, Fernando Pimentel guaranteed that Brazil is among the four most powerful industries in the world and underscored that, even with an unfavorable economic scenario, it is possible to have a promising future in the sector. Rony Meisler spoke about the greater acceptance of 100% Brazilian-made products by consumers and the importance of brands investing more in the country, while designer Ronaldo Fraga, known for his creations with a strong Brazilian identity, stated that Brazilian fashion is valued and recognized outside of the country.

Finally, Renato Boaventura, Director of Rhodia, commented on the company’s participation at the meeting. “I am extremely happy to be part of the Fashion Meeting, especially today, when we are launching #madeinbrazil. Rhodia has been in Brazil for 95 years and is proud to produce in the country and, especially, to develop innovation for the textile industry.” The #madeinbrazil hashtag should be used by brands that support production in the country. A manual has been created to use the logo, providing guidelines for those that want to join the movement. It can be accessed at http://feitonobrasil.com.br

 

abit, feitonobrasil, texbrasil