Adriana Degreas launches a Greece-inspired collection

The resortwear brand Adriana Degreas has announced the release of its new winter collection. The brand, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Association of the Textile and Apparel Industry) and Apex-Brasil (Brazilian Export and Investment Promotion Agency) – took inspiration in Greek women for the new models. 

According to Nicole Degreas, the brand’s head of sales and marketing, the launch concept, named Greco, is to bring beachwear to the city. Following colors traditionally associated with the region, the collection bets on navy blue and off-white. Moreover, the highlight goes to belted dresses, pleated shirts, and skirts.

With a focus on the international market, Adriana Degreas has opted for a capsule release. “We still have another entry in this line-up, but with a more conceptual path”, explains Nicole. 

In total, the collection will have 65 pieces with three stamps, whereas one of them is only available in four models. The collection is already available in Brazil and shall enter the United States e-commerce between June and July. 

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over almost 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).