Apex-Brasil’s World Cup Project brings one thousand international buyers

Foreign executives, investors and opinion makers have begun to arrive in the country to take part in business meetings scheduled for the Apex-Brasil World Cup Project. Altogether, there will be 432 business agendas, ranging from visits to factories, wineries and trade shows to fashion editorials, to be carried out in several states in Brazil.

The Apex-Brasil World Cup Project is aimed at bringing Brazilian executives and potential foreign buyers together, strengthening their relationships and allowing for immediate, short and medium term business to be carried out during the 2013 FIFA Confederations Cup. Initiatives to attract direct foreign investments to the country will also be promoted. Four-hundred and ninety-two Brazilian companies, sixty trade organizations and ten partners take part in the project. Close to one-thousand foreign companies have already confirmed that they are coming from over sixty countries in South, North and Central America as well as Europe, Asia and Africa.

The project will welcome international buyers from six areas: Technology and Health; Home and Construction; Agribusiness; Fashion; Machinery and Equipment; Creative Economy; and Services. The Agency will hold special initiatives at the stadiums in Brasilia, Rio de Janeiro and Fortaleza, promoting Brazilian products and services and Brazil’s image as an innovative and sustainable country, focused on various sectors of the economy.

“Using football as a platform for building relations to carry out trade promotion activities is an innovative initiative. No agency in the world has worked like this. Apex-Brasil is hitting the ground running and is estimating USD 1 billion in business will be generated,” says Mauricio Borges, President of Apex-Brasil.