Avril Groom gets to know the Brazilian fashion and prepares an editorial

The British journalist Avril Groom, editor of the magazine How to Spend It, was in Brazil between March 13 and 16 to get to know the Brazilian fashion closely. Distributed along with the Financial Times newspaper twice a month, the publication focuses on the luxury market, covering topics such as travel, fashion, food and consumption in general. The magazine also prepares an editorial set in the country and with national brands. Both actions are supported by the Brazilian Fashion Industry Export Program (Texbrasil), developed by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

In passing through the country, Avril was in Rio de Janeiro and Sao Paulo, visiting participants of the premium brands core of the Program: Texbrasil Design. In the city, she met the collections of Andrea Marques, while in Sao Paulo she visited the stylists Adriana Degreas and Patricia Bonaldi, and checked the garments of GIG (Minas Gerais) in Daslu, accompanied by brand’s creative responsible, Gina Guerra.

Damian Michael and Clare Millicent, from the How To Spend It team, are still in Brazil clicking the pages of the magazine in Rio de Janeiro and Sao Paulo. Among the domestic brands selected for the editorial focused on the best Brazilian summer, there are the participants of the Ponto Zero Showcase – a project that unites new talent of designers – Cynthia Hayashi and Gabriela Sakate. The brands GIG and Patricia Bonaldi will have participate.

The magazine focused on Brazil will come out in June, at the same time when Ponto Zero Showcase prepares a fashion show of its participants in London. The English can still buy pieces of participants of the project at the Not Just a Label website, whose responsible, Stepan Siegel, was in Brazil at the end of last year