Beachwear: Digitale Têxtil and Amir Slama join forces
Two heavyweights in the beachwear segment have signed a partnership agreement: Digitale Têxtil and Amir Slama, both of which are members of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency). The former specializes in digital print fabrics for beachwear and fitnesswear, while the latter is an acclaimed designer who has made Brazil a reference when it comes to bikinis. Having previously led the Rosa Chá brand to success, Amir is bringing items from his eponymous label to stores in Brazil and the world.
Together, these players not only created the latest collection that Amir showed at SPFW, inspired by the Jesuit missions in southern Brazil and the Brazilian woman, but also a series fabrics of 20 exclusive prints, shown this year at the Interfilière show, in Paris. “Today, when a customer comes to the store they want to know not only what the item is made of, but what the functionalities of this fabric are. That is why this partnership is so important,” says Amir.
Digitale fabrics use technologies specifically developed for beach activities. There are antibacterial products, with UV protection, chlorine-resistant elastane, microcapsules of aloe vera and made using a super micro fiber created by the company. “Our super micro fiber is the best option for people who want comfort when they go to the beach. Its humidity management was tested at the University of California and it was found to dry 2.5 times faster than polyamide,” explains Mario Schick, Production Director at Digitale Têxtil.
According to Mario, the partnership with a major name like Amir is an achievement for the brand’s image. “We hope that Amir’s pieces as well as our printed fabrics with his creations find national and international repercussion,” concludes.
The target markets for Digitale are Europe and the United States and, in addition to investing in its internationalization through international trade shows, such as Interfilière, the company intends to devote future resources to more customized commercial travel, such as the Roadshow model executed by Texbrasil. Mario also says that the company is out in front of many competitors because of two factors: the competitive price of fabrics and the fact that the company’s production is aligned with all of the sustainability standards required by today’s international market.
“The digital printing process with which we work is a closed circuit of water use. That means that 100% of consumption is reused. In addition to this valuable aspect, we are also looking at making other changes, such as using more ecofriendly filters,” says Mario in closing.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
Check out some of the prints presented by Digitale Têxtil at SPFW:
