Beachwear fashion book launch gathers opinion makers in Miami
Major opinion makers from media like the New York Fashion Times, Huffington Post, The Miami Herald and People magazine attended a cocktail for the launch of journalist Marcia Disitzer’s book: “Um mergulho no Rio, 100 anos de moda e comportamento na praia carioca” (A Dive Into Rio, 100 Years of Fashion and Lifestyle on the Beaches of Rio).The event took place last Saturday (July 20), at the Raleigh hotel, in Miami, where happens the Mercedes-Benz Fashion Week Swim. This initiative is the result of a partnership between Texbrasil (Brazilian Fashion Industry Export Program of Abit) and Abest (Brazilian Association of Fashion Designers), with the support of the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
The publication offers a panorama of the history of beachwear in the city of Rio de Janeiro in the last century, while also focusing on the social changes that occurred in this period. The book is a record in text and photographs of moments from this evolution, with contributions from writers such as Ruy Castro, Flávia Quaresma, Verena Andreatta, Maria Pace, Fernanda Lo Bianco, Maurício Lissovsky, and others.
According to Frederico Bernardo, COO of the Texbrasil, the event is very representative of Brazilian fashion as a whole. “Not only does it reinforce the Brazilian image of beachwear, the book also highlights major aspects of national culture and fashion. The place chosen to launch the book is also strategic for the country, since Miami is a very important market for Brazilian products in the beachwear segment,” he added.
Thirty Brazilian brands were at the event in Miami to participate in the Miami Swim Show & Lingerie Show, with the support of the organizations and under the Brasil Fashion System brand for Brazilian fashion internationalization.