Belgian specialist gives talk to 30 Texbrasil members

Around 30 companies gathered at Abit headquarters in São Paulo this Wednesday to discuss innovation with specialist Sara Peter, from the University of Leuven in Belgium.  She discussed and introduced concepts of innovation at the workshop, showing examples of companies that maintain environments that foster development of competencies and processes using the design thinking methodology.Peter wanted to understand the challenges to innovation that entrepreneurs are facing and she has concluded that there are many similarities in the hardships faced around the world. “I have given this class in several countries, especially in Europe, and I always hear very similar things. We are oftentimes stuck in this routine and there ends up being no time to innovate.”She said that there needs to be changes in how things are done: “the same people with the same attitude will always generate the same results, which is why we have to think of what can change and be done differently,” she said. That is why, among other factors, she says that there needs to be free time to look for different inspirations, even in other industries.