Brandili launches capsule collection in partnership with NGO that supports children

The children’s fashion brand Brandili has just launched a special capsule collection in partnership with the NGO ChildFund Brasil. The brand is a participant of Texbrasil (Internationalization Program of the Brazilian Textile and Fashion Industry) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

Divided into five families, the launch will have part of the amount raised in sales invested in socio-educational projects with children.

“This project comes to reinforce our purpose as a brand: the love for children Nothing better than to give a gift to the people we love and still help those in need. ChildFund Brasil has values, ideals, purpose, and the luminous. We need to strengthen this work even more,” says Elizabeth Brandes, Commercial and Marketing Director of Brandili.

In the mix composed of 29 references, including dresses, sets, jumpsuits, and T-shirts, most of the looks are developed with sustainable materials, such as yarns made from recycled PET bottles and yarns from residues of knitwear and fabrics from the textile industry.

Each piece also has a tag that talks about this work together with the NGO. “Brandili Vibes highlights the protagonism of children in the socio-educational projects developed by ChildFund Brasil, with products that represent our values and those of the NGO: diversity, sustainability and positivity. It took months of work in partnership, which are shown in an exclusive making of”, pointed Elizabeth.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped nearly 1600 brands get on the export trail, doing USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).