Brandili launches colorful summer collection for children

The Brazilian brand Brandili announced the launch of its summer collection. Full of colors and prints, the brand presented novelties in all its lines, including casual pieces, licensed products, and kids and teens.

The main line of the brand, which is part of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency), is Brandili Baby.

The collection combines fashion, comfort, and safety for babies. It has floral and fun prints, as well as prints of summer themes, such as coconut trees and suns. To publicize the campaign, the brand opted for illustrations, avoiding exposing babies during the pandemic.

Another line of apparel from Brandili is aimed at children aged 1 to 3 years, 4 to 10 years, and teenagers of 12 to 16 years. The themes for the feminine collection range from polka dots and hearts, to a seabed full of drawn fish. The masculine collection has references to dinosaurs and games.

The other lines that present novelties include “Dressing Fun”, with fun accessories such as lanterns; “Club”, with colorful and comfortable pieces for children to play; “Licensed Products”, with prints of characters known in the children’s universe, such as Minnie and Mickey; “Mundi”, with sophisticated party pieces; “Extreme” and “Young Class“, aimed at children and teenagers between 10 and 18 years old; besides the line with basic pieces and pajamas.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export trail, generating USD 4.4 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).