Brands celebrate business with international guests at Salao Moda Brasil 2016

The 12^th edition of Salao Moda Brasil, one of the most important underwear, beachwear and fitnesswear events in Latin America, came to an end on Thursday (June 21); it was held at the recently remodeled Sao Paulo Expo. With around 15,000 visitors in attendance – including retailers, international buyers, large department stores, specialized press and opinion-makers – SMB 2016 also included 14 member companies of Texbrasil, the Brazilian Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency): De Chelles, 2 Rios, Delfa, Digitale Textil, Feriado Nacional, Hope, Marcyn, Recco Lingerie, Rosset, Intima Passion, OuseUse, Berlan, Rhodia and Intensify.me.

At the Program’s invitation, international buyers Pedro Garces of Stonex (Chile), Vladimir Lazarev of CalzeFantasia (Russia) and Lusmila Anaya Baca of Lusmila Secret (Peru) saw the latest launches in Brazilian fashion at the show and did USD 62,000 in business, with an expected USD 167,000 in additional business over the next 12 months. Two international journalists also came to Brazil to cover the show: Mariana Schurink, of Harper’s Bazaar Argentina, and Thais Nascimento, of British magazine Underlines. “The products have a lot of differentials and great potential to compete in the Argentine market,” said Mariana. According to Thais, the highlight of the show was the innovations: “we were able to check out relevant launches and see innovations from the brands, such as Rhodia‘s Amni Soul Eco® yarn.

In addition to attending the event, which exclusively showed the exhibitor brand’s S/S 16-17 collections, Texbrasil guests were also taken to visit the Marcyn factory, located in the city of Sao Paulo, to learn more about the company and its production processes. SMB 2016 relied on Gold Sponsorship from Amni Rhodia – Solvay Group; Silver Sponsorship from Berlan, Delfa and Rosset. The show was supported by Sinditextil-SP, Texbrasil, Abit and Apex-Brasil.

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