Brasil is honored at UNIQUE by Mode City and Interfilière Paris
Brazilian fashion is coming to UNIQUE by Mode City and Interfilière Paris, international beachwear, fitness, lingerie and textile trade shows that are being held July 7 to 9, in Paris. The Brazilian delegation at the Parisian event includes 27 national brands that belong to Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil programs. These programs are respectively the result of partnerships between Abit (Brazilian Textile and Apparel Industry Association) and ABEST (Brazilian Association of Fashion Designers) with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
Brazil is taking a more prominent role at this edition of the event, with the show’s organizers honoring the country and major participation from Brazilian brands Amir Slama, Bia Guirao, Bikiny Society, Britannia Textil, Delfa, Despi, Digitale Textil, Maryssil, Recco Lingerie, Rio de Sol, Rosset Textil, Serpentina, UV Line, Agua de Coco por Liana Thomaz, Cecilia Prado, Cia.Maritima, HK Beachwear, Hype Beachwear, La Sirene, Larissa Minatto, Lenny Niemeyer, Marta Reis, Mos Beachwear, Shorts.co, Triya, Vic House and 100% Brasil.
The show is reserving 90 square meters of space to present the Brazilian S/S 2019 collections, with a specially designed trend forum and lounge inside the Trend and Selection area. The look of the Brazilian space was created by French artist Vanessa Batut, working alongside Lidewij Edelkoort, a major figure in the fashion world.
Brazil will also be honored during fashion shows taking place at the show, with looks from Brazilian brands being shown on the Paris runway.
According to Rafael Cervone, CEO of Texbrasil, this is an excellent opportunity to show the entire chain of textiles, inputs and brands to the French market.
“We would also like to thank the organizers of UNIQUE by Mode City and Interfiliere Paris for this special homage to Brazil,” he says.
Paulo Lourenco Bartholomei, ABEST President, also adds that: “we are very happy to take part in this action along with Abit and Apex-Brasil. We are going to show the international high value added product market a creative, innovative and contemporary Brazil, especially in the beachwear and activewear segment – one of the most prominent market niches in terms of exports in the Fashion Label Brasil project.”
UNIQUE by Mode City will also award the “2018 Designer of the Year” to Brazilian fashion designer Lenny Niemeyer, the woman at the helm of the eponymous beachwear brand. “This award is very important for us, because it raises the profile of the Brazilian fashion market. This is one of the most significant and wonderful recognitions we’ve received in the last 30 years,” says Lenny.
Event:
Unique by Mode City
July 7 to 9, 2018
Porte de Versailles – Pav. 4 – Paris – France
https://unique-by-mc.com/
Brazilian brand fashion shows – Unique by Mode City
July 7, 8 and 9 at 11 AM
July 8 and 9 at 4:30 PM
Interfiliere
July 7 to 9, 2018
Porte de Versailles – Pav. 3 – Paris – France
About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 122 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to increase penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 45 billion.
About Apex-Brasil
Apex-Brasil’s mission is to develop the competitiveness of Brazilian companies, promoting internationalization of their business and attracting direct foreign investments. The Agency currently supports more than 12,000 companies from 82 productive sectors of the Brazilian economy, exporting to over 200 markets. In partnership with trade associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, and it supports participation of Brazilian companies at major international trade shows and visits by foreign buyers and opinion makers aimed at familiarizing them with Brazil’s production structure.