Brazil attends Paris Fashion Week with over 30 companies

Paris Fashion Week is the most highly anticipated event on the international fashion calendar. From September 27 to October 1, the city of light welcomes the press, digital influencers and international buyers from around the world.

Brazil is represented by a big number of fashion companies that take part in the  Splash Paris, Première Classe Tuileries and Tranoï shows, as well as at showrooms held all over the city. There are over 30 Brazilian fashion brands, in the beachwear, womenswear, footwear, accessories and jewelry segments.

Actions receive support from Brazilian fashion internationalization projects Fashion Label Brasil, a project carried out by ABEST (Brazilian Association of Fashion Designers), and Texbrasil (Brazilian Textile and Fashion Industry Program), which is executed by Abit (Brazilian Textile and Apparel Industry Association); both are partners of Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

According to Flávia Queiroz do Egypto, Manager of the Fashion Label Brasil and Texbrasil projects at Apex-Brasil, this is the Paris Fashion Week with the most number of Brazilian brands supported through the partnerships.

“This initiative is the result of work that has been built over many years, showing the maturity of Brazilian companies and how they are positioned on the global fashion stage,” she explains.

Apparel and accessories show Tranoï is being held from September 27 to 30. Fashion Label Brasil is bringing the Arte Sacra, Brennheisen and Iorane brands to the show, while Texbrasil is supporting  Skazi, Vitor Zerbinato and Leafy Natural Couture.

“We have great expectations in relation to Tranoï. In the first semester, we had a very positive return from the event, which is why we’re back now. This is our fifth time at the Paris shows during PFW. We are looking to not only serve our customers in Europe and the Middle East, but also to grow our portfolio with each edition,” says Carolina Malloy, of Arte Sacra.

According to Letícia Morato, of Skazi, the brand began its internationalization journey around two years ago. This is its third time at the Paris show and it is already seeing results. “Our overriding goal is to gain our customers’ loyalty and find new markets,” she says.

According to Lilian Kaddissi, the Program’s Executive Manager, the Brazilian companies have a heavyweight team supporting them at Tranoï. “This is a very competitive market and the whole world is looking at companies’ image initiatives during this week. We have strong added-value brands and, thanks to continued support at the show, Brazilian fashion has been gaining space among buyers. That is why we have the best possible expectations,” she says.

Splash Paris is taking place from September 29 to October 1. Brands with Fashion Label Brasil (Lenny Niemeyer and Nannacay) and Texbrasil (Clube Bossa and PatBO) are showing their S/S 2020 at the event, founded in 2016 by Alexandra Lyles and Claire Spencer-Churchill.

While six brands are taking part in Première Classe Tuileries: Augusta, Catarina Mina, DOTZ, Florita Beachwear, Mariah Rovery, Roberta Mattos, SERPUI and Serpentina.

“After taking part in the Who’s Next show in Paris and The One Milano in Milan, we are back in Paris to show our sustainable concept during Premiere Classe Tuileries. Our goal is to reinforce our position as a sustainable company on the international market and foster sustainable practices among brands and players in the sector, while also expanding our collaborator network,” says Rodrigo Doxandabarat, of DOTZ.

Showrooms

Brazilian brands are also showing their collections at independent showrooms: Alexandrine (The Westin Hotel), Ana Khouri (Ritz Hotel), Fernando Jorge (Les Jardins du Faubourg Hotel), Lapima (Lutetia Hotel) and Wai Wai (81 Boulevard Beaumarchais).

While the brand collective of Meerk, Lily Franco, Akra Collection, Osklen, Lolitta, Cabana and Haight are taking part in Blanc Fashion. Adriana Degreas chose the Barefoot Chic showroom, while Sophia Hegg will show her pieces at Studio Zeta. Clube Bossa, Helen Hodel and Leafy Natural are also at the Areia showroom.

“We are well-represented during one of the most important fashion weeks in the world, further reinforcing the creative potential of Brazilian designers, who consolidate their presence abroad year after year,” says Paulo Lourenço Bartholomei, President of ABEST.

About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing industry to develop strategies to expand in the global market. During nearly 20 years it has helped close to 1,500 brands get on track to export their goods, generating US$3.6 billion in business. The Program is coordinated by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About ABEST
Created in 2003, the Brazilian Association of Fashion Designers works to strengthen and promote Brazilian design and fashion. Its main purpose is to help develop Brazilian brands with international scope and ensure the authenticity and creativity of each one of them, as well as to promote the Brazilian lifestyle, contributing to the growth of all the fashion segments. Currently, the non-profit ABEST has 122 brands from all over Brazil that export products to 57 countries. In addition, it is constantly carrying out strategic actions to increase penetration in new markets around the world and to strengthen relations with markets already conquered.

About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957, is one of the most important entities among the economic sectors of the country. It represents the productive force of 33,000 companies located across the country- companies of all sizes that collectively employ over 1.6 million workers and generate annual revenues of USD 45 billion.

About Apex-Brasil
The mission of Apex-Brasil is to develop the competitiveness of Brazilian companies, promote the internationalization of their business and attract foreign direct investments. The Agency currently supports more than 12,000 companies from 82 productive sectors of the Brazilian economy which export to over 200 markets. In partnerships with sector entities, it organizes trade promotion actions, such as prospection and trade missions, and supports the participation of Brazilian companies in major international fairs, as well as visits by foreign buyers and opinion makers to learn about the Brazilian production structure.