Brazil is considered the best market for retail by AT Kearney

All eyes are on Brazil! In the 10th edition of consulting firm A.T. Kearney’s Global Retail Development Index (GRDI) study, Brazil was considered the best retail market in the world, topping thirty other countries, including China and Uruguay. Twenty-five variables from four different categories were used to compile the ranking: economic and political risk; attractiveness of the market; saturation of the market; and time pressure (difference between the growth of the gross domestic product and growth of modern retailing).

For Michael Moriarty, a partner at A.T. Kearney and a co-leader of the study, Brazil is an attractive market for growth, because of its annual GDP growth – forecast at 5% – for the next five years, because of its large population, concentrated in cities, and because of its growing retail sales.

Markus Stricker, Vice President at A.T. Kearney in Brazil, is a big believer in the country: “I think that Brazil will continue to be among the top-ranked countries in the coming years because of the investments in infrastructure and major events, such as the World Cup and Olympics.” He stated emerging countries are being sought out as an essential alternative for growth at large groups, since the North American and European markets are saturated.