Brazil participates in the first digital edition of Coterie with 28 brands

On the first day of September, the Coterie tradeshow, which takes place every six months in New York, starts its first digital edition. The digital tradeshow takes place on NuOrder platform and counts with the participation of 28 Brazilian brands.

The companies present their collections to buyers around the world with the support of Texbrasil, Fashion Label Brazil and Precious Brazil — internationalization programs carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) and Abit (Brazilian Textile and Apparel Industry Association), ABEST (Brazilian Association of Designers) and IBGM (Brazilian Gems and Precious Metals Institute), respectively.

The Brazilian delegation at Coterie is composed of the following brands: Ampersand; Andreza Chagas; Adriana Degreas; Dalai; B Luca; Maria Pavan; Daniella Martins; Leafy; Lança Perfume; Paola Bernardi; Raissa; Rio de Sol and Serpentina — participants of Texbrasil. Flex Jewel; Serpui; Yukio; Nádia Gimenes; Matri; MOS; La Sirene; Gissa Bicalho; Lis Fiaschi; Lavish; Andrea Bogosian; Ryzi; Iorane and Camila Vieira exhibit with the support of Brazil Fashion Label and Eneida França, of Precious Brazil.

This is the first time the event takes place exclusively online, a decision made because of the pandemic. The digital version, however, has several changes, including the duration. Instead of the traditional four days, Coterie happens for two months, in which brands will be available 24 hours a day for buyers.

For Texbrasil executive manager, Lilian Kaddissi, this is a great opportunity to expand the visibility and business of companies: “We know the current scenario is not easy, but the digital platform offers brands the chance to expand their customers geographically since anyone can access the platform around the world.

“Digital platforms have been an essential tool in this moment of restriction to face-to-face events. Among the advantages of Coterie’s partnership with NuOrder is the fact that buyers can count on a little more time to place their orders, which is usually a challenge for the days of the event,” explains Alberto Hiar, president of ABEST.

Visitors to the digital edition will be able to contact the brands through chat, in addition to participating in showrooms. “This space allows exhibitors to customize their presentation for the digital market while benefiting from NuOrder’s technical expertise,” concludes Coterie president Colleen Sherin.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over almost 20 years, it has assisted around 1600 brands to get into the export trail, making USD 4.4 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export and Investment Promotion Agency (Apex-Brasil).

About Fashion Label Brasil

Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil, whose aim is to position the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.