Brazil Strengthens International Presence at Playtime Paris 2026
Texbrasil (the Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), supported the participation of seven Brazilian companies at Playtime Paris 2026. The international trade fair, focused on children's fashion and lifestyle, was held between June 27 and 29 in Paris, France.
This was the Program’s first participation with an expanded delegation of Brazilian companies at Playtime Paris, bringing together the brands Camu-
Camu, Das Meninas, Mellow Me, Siri, Tip Toey Joey, Tnin Shoes and With Spots. The initiative gains even more relevance in light of the progress of negotiations for the Mercosur-European Union agreement, which tends to expand trade opportunities between the blocs and reinforces the importance of the Brazilian presence in strategic markets on the European continent.
Over the three days of the event, companies presented their collections to buyers, distributors, and professionals from various countries, including representatives from important markets such as the Middle East. The fair also hosted leading media outlets in the sector, such as Milk Magazine, the main European publication specializing in children's fashion, increasing the visibility of participating brands among opinion leaders and international buyers.
Brazilian participation resulted in USD 482 million in business and 130 business contacts, reinforcing the fair’s potential for generating international opportunities for participating companies.
“Playtime Paris brings together qualified buyers and professionals from different markets, making it an important showcase for Brazilian children’s fashion. Participation in the Program strengthens the companies’ positioning in a highly specialized environment and expands the possibilities for generating business in strategic markets”, says Gabriella Sampaulo, Commercial Promotion Coordinator of the Texbrasil Program.
Participation in Playtime Paris reinforces the Program’s commitment to the internationalization of the Brazilian textile and fashion industry, bringing companies closer to global buyers, promoting long-term business connections, and consolidating Brazil’s image as a supplier of products with design, creativity, and added value in the international market.
About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important organizations among the country’s economic sectors. It represents the productive strength of 25,700 companies located throughout Brazil, of all sizes, which employ more than 1.34 million workers and together generate annual revenue of BRL 221 billion (in 2024).
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over more than 25 years, it has helped around 2,000 brands embark on the path to exports, generating USD 11 billion in business. The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To participate, the company must fill out this form or contact the Relations area: texbrasil@abit.org.br.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out a range of trade promotion activities aimed at promoting exports and increasing the visibility of Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking rounds, support for Brazilian companies’ participation in major international trade shows, visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, among other business platforms that also aim to strengthen the Brazil brand.
The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for developing the competitiveness of Brazilian companies and the country.
Learn a little more about ApexBrasil.