Brazil strengthens its global presence through participation in Première Vision Paris 2026

The Première Vision Paris 2026 trade show will be held from September 1 to 3 at Paris Nord Villepinte in France. The upcoming edition will bring together professionals from different markets to showcase materials, solutions, and new developments that inspire the creation of future collections.

At this edition, ten Brazilian companies will participate in the trade show with support from Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency). The participating companies are Atelier Lucius Vilar, Balz Studio, Estudio Icertain, Moltec, Natural Cotton Color, Nomad Studio, Nova Kaeru, Savyon, Stampa Studio and Studio Noir.

During the event, the brands will present their products, materials, and solutions to buyers and professionals from the international market, increasing their visibility and strengthening business connections. The companies will be participating in an edition that will spotlight the Innovation & Technology cycle and the AW 27-28 season, with content focused on innovation, technology, digitalization, circularity, smart materials, and production optimization.

“Participation in Première Vision Paris is a strategic opportunity for Brazilian companies to expand their presence in the international market while showcasing the diversity and quality of our industry. Being at one of the world’s leading events for the fashion value chain also provides an opportunity to strengthen business connections and closely follow the changes shaping the industry’s future”, says Adriana D’Agostini, Texbrasil Trade Promotion Manager.

Expected to welcome around 20,000 professionals representing 130 nationalities, Première Vision Paris brings together eight universes related to the fashion value chain and positions itself as a strategic venue for discovering new developments, following industry changes, and connecting with leading international players.

About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the country’s leading trade associations. It representes the productive strength of 25,700 companies of all sizes across Brazil, which employ more than 1.34 million workers and together generate annual revenue (in 2024) of BRL 221 billion.

About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel companies to develop strategies for expanding into global markets. Over more than 25 years, it has helped around 2,000 brands embark on their export journey, generating USD 11 billion in business. The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate, companies must fill out this form or contact the Relationship Management team: texbrasil@abit.org.br.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve these goals, ApexBrasil carries out a variety of trade promotion initiatives aimed at promoting exports and raising the profile of Brazilian products and services abroad, including prospecting and trade missions, business matchmaking events, support for Brazilian companies participating in major international trade fairs, and visits by foreign buyers and opinion leaders to learn about Brazil’s production capabilities, among other business platforms also designed to strengthen the Brazil brand.

The Agency also coordinates with public- and private-sector stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors that can enhance the competitiveness of Brazilian companies and the country as a whole.

Learn more about ApexBrasil.