Brazilian beachwear is highlighted in Dubai with the launch of a pop-up by Texbrasil and Fashion Jardim

Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), – opened a special pop-up in Dubai in partnership with the store Fashion Jardim, in anticipation of summer in the region, which starts in June.

With the brands Água de Coco, Barthelemy, Blue Man, Empress, Karla Vivian, Nhall, La Sirene, Triya, Shorts&Co and Oasis, which are sold exclusively through the store, the pop-up will be available in the city’s Financial District until May 15 .

For the opening night, an event was held on April 14, with the presentation of the collections by models and the participation of Arab artists and influencers like Rym Saidi, Shirine Zaatari and Sarah Grey, as well as actress and presenter Zena Louay.

Over the next few weeks, visitors passing through the area will check out the main releases from the brands, in addition to the best Brazilian experience in fashion and lifestyle. Beachwear and resort retailer Fashion Jardim is the main representative of Brazilian fashion in the region, selling pieces from several Texbrasil participants.

“We are proud to work closely with our partners in Brazil and introduce new beachwear and resortwear brands, highlighting the country’s strength in creating new partnerships. We at Fashion Jardim are concerned about selecting our pieces according to the taste of our customers and we invite everyone to come and explore what is new in our collections for an amazing summer”, says Fashion Jardim’s Founder and Founder, Dina. Ghorayeb.

“Our solid partnership with Fashion Jardim has allowed Brazilian brands to grow and expand internationally, providing the best beachwear for the Middle East market. This pop-up reflects the strength of this association and will allow more people to get in touch with what Brazil has to offer”, completes the executive manager of Texbrasil, Lilian Kaddissi.

The Fashion Jardim Pop-Up is a tribute to Brazilian brands that want to show their unique and exclusive flavor. The Brazilian spirit and history will be reflected in the pop-up, its interior and its mood that allow guests to live an experience as if on a trip, experiencing the spirit of Brazil.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector developing strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to enter the export market, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).