Brazilian beachwear presentation at El Corte Inglés

On June 6 and 7, El Corte Ingles in Lisbon and Gaia are presenting all of the latest in Brazilian beachwear in two fashion shows held by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – with the support of the Brazilian Bikini Shop, an online store.

The June 6 fashion show is taking place at El Corte Ingles in Lisbon, with a show at the Gaia store on June 7; both will take place at 6:30 PM. Notable among the models is Dania Neto, an actress and digital influencer who will walk in the show at El Corte Ingles in Lisbon, and Liliana Santos, a digital influencer who will walk in the event at the Vila Nova Gaia store. A cocktail following the show will be held to the sound of a Brazilian Bossa Nova band, featuring vocalist Carla Casarim, who participated in the TV show The Voice.

All of the brands at the fashion show are Brazilian and are references in the beachwear market. They include Farm, Mar Rio, Rio de Sol, Lua Morena, Maryssil, Blue Man, EMI, Bikiny Society – Texbrasil members; and Salinas, Triya, Haight and Larissa Minatto – members of Fashion Label Brasil, the result of a partnership between ABEST (Brazilian Association of Fashion Designers) and Apex-Brasil.

“We are very happy to have Brazilian beachwear at the El Corte Ingles stores. For some years now we have developed initiatives during the European summer, since we find this to be the perfect time to reach and extremely qualified public and publicize our beachwear, which has a high level of comfort and style,” explains Rafael Cervone, CEO of Texbrasil.

Both events are also relying on support from two Brazilian cosmetics brands which are widely distributed in Europe: Embelleze and Boticario.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. It has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

About Abit

Founded in 1957, the Brazilian Textile and Apparel Industry Association (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.

About Apex-Brasil

The Brazilian Trade and Investment Promotion Agency (Apex-Brasil) works to promote Brazilian products and services abroad and to attract foreign investments to strategic sectors of the Brazilian economy. To achieve its goals, Apex-Brasil executes a range of trade promotion activities aimed at promoting exports and adding value to Brazilian products and services abroad. These initiatives include prospective and trade missions, business talks, support for Brazilian companies to take part in major international fairs and visits by foreign buyers and tastemakers aimed at familiarizing them with Brazil’s production structure, among other business platforms which are also geared towards strengthening the Brazil brand.