Brazilian brand Ana de Jour dresses Netflix executive at the 2026 Oscars

Photos: Ana de Jour Disclosure

Brazilian brand Ana de Jour, a participant in Texbrasil (the Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), was present on the red carpet at the 2026 Oscars last Sunday, March 15, with a dress worn by Elisabetta Zenatti, Vice President of Content at Netflix in Brazil. For the occasion, the executive wore the Clara model, a piece that is part of the brand’s repertoire.

According to Figueiredo, the choice of the dress followed the proposal of maintaining coherence with the brand’s creative identity. “Clara represents the delicacy, elegance, and presence that an occasion like this calls for. It is a piece that synthesizes our work with silk—controlled lightness, precise construction, and movement,” she says.

Dress development

The dress was developed using silk supplied by Werner, a Brazilian industry partner that has collaborated with the brand since its inception. The material features its own characteristics, such as a slight pleated effect and controlled shine, which, according to the designer, allows for texture and depth without the need for additional interventions.

Production follows traceability and certification standards. The brand uses certified raw materials and holds the international Friend of the Earth® – FOE Textile certification, focused on responsible practices in the textile chain.

From a creative standpoint, the selected model brings together recurring elements of the brand, such as feminine shapes, defined waists, transparency, and structured volumes. Ruffles and bows, according to Figueiredo, are part of the construction of the pieces rather than mere ornamentation. For the Oscars, the neck bow was developed from silk remnants, arranged to create texture and dimension.

The entire production chain involved in the piece is national. Ana de Jour works with Brazilian suppliers, with whom it maintains ongoing relationships, especially in silk sourcing.

International presence

According to the founder, participation in the event is part of the brand’s ongoing trajectory. “Dressing Elisabetta in a context like the Oscars places Ana de Jour in an international environment in an organic way, based on a relationship that has been built over time and a piece that is already part of the brand’s repertoire,” she says.

She adds that the presence aligns with the company’s positioning. “More than a one-off moment of visibility, this reinforces a positioning based on consistency—in mastery of raw materials, in garment construction, and in the continuity of work over time,” Figueiredo concludes.