Brazilian brands arrive at Coterie NY, one of the most important fashion trade shows in the United States

Between September 22 and 24, 2024, Coterie NY, one of the most important fashion trade shows in the United States, will welcome 37 Brazilian brands to New York. The event is presented as a strategic showcase for Brazilian fashion, promoting everything from apparel to high-quality accessories. The participation will be organized by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

During the three-day event, brands will have the opportunity to present their collections and innovations to a specialized audience, made up of buyers, stylists and other professionals from the fashion industry.

The Brazilian delegation at Coterie NY will be comprised of 37 brands that are benchmarks in their segments, including Ado Atelier, Ayla, Belle Paiva, CaCay, Cristina Sabatini, Cupido, Donna Si, Dress To, Eneida França, Gissa Bicalho, Gustavo Eyewear, Joanne, Lavish, Constantinopla, Lis Fiaschi, Louloux, Luisa Werner, Lybethras, Maria Pavan, Mariana Meirelles, Marie Mercié, Melissa/Grendene, Modus Rio, Nádia Gimenes, Nidas, Paola Bernardi, Patricia Motta, Priscila Torres, Ruela, Schutz/Arezzo, Serpui, Toni Barros, Vicenza, Zambia, Zille Rio, Zoew Beachwear and Zsolt Rio.

These exhibiting brands seek to expand their presence in the North American market, strengthening the image of Brazilian fashion abroad. Texbrasil’s support is crucial to making the group’s participation possible, offering support so that they can make the most of the business opportunities provided by the trade show. According to Lilian Kaddissi, Superintendent of Strategic Projects at Abit, “By participating in Coterie, Brazilian brands increase their international visibility, connect with the main fashion players in the US and prospect new business. The trade show also allows them to absorb the best market practices and stay ahead of trends, strengthening their positioning and helping to consolidate Brazil’s image as a creative and innovative fashion hub.”

About Abit

Abit is one of the most important entities among the country’s economic sectors. It represents the productive force of 23.6 thousand companies located throughout the country, which employ more than 1.33 million workers and together generate an annual revenue of R$ 193.3 billion (2023 data). The Brazilian Textile and Apparel Sector stands out on the world stage, being the fifth largest textile industry in the world.

About Texbrasil

The Texbrasil Program works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over the course of 22 years, it has helped around 1,900 brands enter the export market, generating US$ 9 billion in business. The Program is carried out through a partnership between Abit and ApexBrasil.

About ApexBrasil

ApexBrasil works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its goals, ApexBrasil carries out diverse trade promotion actions aimed at promoting exports and enhancing the value of Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazilian brand. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming to develop the competitiveness of Brazilian companies and the country.