Brazilian brands celebrate results in commercial actions in Paris

Leafy Natural Couture, Alessa, The Paradise, Blue Man, Fabi Freixo, Oitici, Horto, Maria Pavan and Vitor Zerbinato brands, from Texbrasil and from Maria Sanz, from Fashion Label Brasil, participated in two events in France and now, back in Brazil, celebrate the excellent results. The companies were supported by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Fashion Designers), with ApexBrasil (Brazilian Trade and Investment Promotion Agency), respectively.

Also in Paris, between September 29 and October 2, Maria Pavan and Vitor Zerbinato, Brazilian brands participating in Texbrasil, presented their exceptional visions for the upcoming seasons to the public at the Pirnia Showroom. 

The success of the collections and the excellent acceptance by buyers is seen in the numbers achieved. Between deals made and forecast for the next 12 months, they hit the mark of more than USD 730,000.00 in sales. 

According to Lilian Kaddissi, Executive Superintendent of Strategic Projects at Abit, the sales results were positive and indicate the receptivity of the international market in relation to products from Brazil. “The numbers indicate that the efforts of Texbrasil, our partners and brands are aligned and on the right path to continue leveraging Brazilian fashion around the world”, she concludes.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to get on the export trail, doing US$ 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export Promotion and Investment Agency (ApexBrasil).