Brazilian brands do business at Première Vision NY

On January 17 and 18, New York City hosted Première Vision NY. The fair is considered one of the most important in the world in terms of trends in the textile segment, focusing on fabrics, yarns, fibers, textile design and accessories.

In this edition, the Brazilian delegation included the brands Oficina Caramelo, Savyon & Stampa Studio, supported by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

Lilian Kaddissi, Executive Superintendent of Projects at Abit, commented on the results achieved by the Brazilian companies supported by Texbrasil. “Supporting the participation of Brazilian brands in events like Première Vision is something we value considerably. The results obtained speak for themselves and reinforce the importance of our presence here in New York,” she said.

The three companies generated a total of US$71.75 thousand in business during the event, with an expected future return of US$110 thousand and the establishment of 53 new business contacts.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning USD 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form or contact our Relationship department by e-mail at texbrasil@abit.org.br or by telephone (11) 3823-6089.

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and the country.