Brazilian brands do USD 3 million in business during the SwimShow and Cabana shows in Miami
From July 13 to 16, a group of 37 Brazilian brands invaded Miami, in the USA. The city hosted the SwimShow and Cabana beachwear and resortwear shows, where Brazilian companies showed their latest products and, together, did USD 3 million in sales. The expectations for the next 12 months are even better: USD 9.1 million in business.
The brands took part in the action with the support of Brazilian fashion export programs Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), run by Abit (Brazilian Textile and Apparel Industry Association), and Fashion Label Brasil, run by ABEST (Brazilian Association of Fashion Designers); both programs are carried out in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency).
From July 13 to 16, 20 Brazilian companies launched their collection to a public of buyers at SwimShow; Texbrasil brands were at the business platform ( e Energia, Rio de Sol, Karla Vivian, Art Stilo, Planet Sea, Bikiny Society, Charmosa, Feriado Nacional, Amir Slama, Hype Brasil, Guria Beachwear, Maryssil, Despi and Lybethras ) as were Fashion Label Brasil brands (Salt Sun & Bikinis, Hype Beachwear, MOS Beachwear, Batiche, La Sirene, Larissa Minatto and Shorts.Co).
At this edition, Charmosa Swimwear showed its pieces at a fashion show. It was the company’s first time at the show and, according to Neide Hall, proprietor of Charmosa, sales results were very satisfactory. “Buyers saw the looks on the models and were drawn to the versatility of the items and, especially, to the fact that they are made of biodegradable fabrics. Laser-cut beach cover-ups also garnered attention,” she says.
While from July 13 to 15, a group of 17 Brazilian companies were at Cabana. Among participants in this edition were Fashion Label Brasil brands (Água de Coco by Liana Thomaz, Akra Collection, Barthelemy, Blue Bird Shoes, Catarina Mina, Esc, Lily Franco, Parioca, Rosa Chá, SERPUI, Sinesia Karol, Triya and Vix Swimwear) and Texbrasil brands (Adriana Degreas, Clube Bossa and PatBo).
“With the support of ABEST and Apex-Brasil, we had the chance to show at another edition, showing the latest to international buyers and fashion editors. To grow in the foreign market, you need to invest in the association’s portfolio of shows,” says Marcia Kemp, of Nannacay.
According to Lilian Kadissi, Executive Manager of Texbrasil, the results from the shows were excellent. “The Brazilian companies at SwimShow and Cabana were a hit; we have good sales figures and expectations. I think that all of this was thanks to our products, which not only have high added-value, but are also highly sought after abroad. After all, we sell more than bikinis – we sell the Brazilian lifestyle,” she explains.
In addition to the shows, the city also hosted other independent events, such as Beach Day, promoted by Cia Marítima at the W Hotel with the support of Fashion Label Brasil. At the event, international buyers and opinion-makers had a new experience with activations and exclusive gifts, in addition to showing the new S/S 2020 collection, entitled Tropics. “It was the brand’s first major brand in Miami, held outside of the brand’s points of sale in the city, and we certainly saw some very positive results and will be able to take this experience with the lifestyle of the Cia. Marítima women outside of Brazil,” says Flávia Vagen, the brand’s Marketing Director.
About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not for profit organization, ABEST currently has 120 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to increase penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 36.2 billion.
About Apex-Brasil
Apex-Brasil’s mission is to develop the competitiveness of Brazilian companies, promoting internationalization of their business and attracting direct foreign investments. The Agency currently supports more than 15,000 companies from 80 productive sectors of the Brazilian economy, exporting to over 230 markets. In partnership with trade associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, and it supports participation of Brazilian companies at major international trade shows and visits by foreign buyers and opinion makers aimed at familiarizing them with Brazil’s production structure.FacebookTwittergoogle_plusLinkedInPinterest