Brazilian brands make more than a thousand contacts with international buyers at Coterie 2023
Coterie took place last September, in New York, with a record number of Brazilian brands, who were able to expand their business in the international market and establish new contacts. There were forty-two (42) companies present with the support of two projects of Abit (Brazilian Association of Textile and Apparel Industry): Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program – carried out in partnership with ApexBrasil (Brazilian Trade and Investment Promotion Agency) – and Vista Brasil – carried out in partnership with Sebrae (Brazilian Micro and Small Business Support Service).
The 32 brands supported by Texbrasil managed to generate a total of USD 1.4 million in business during the fair, with an expected return of USD 3.9 million over the following 12 months. The 10 companies supported by Vista Brasil have the prospect of making USD 412 thousand in sales in the same period.
Paola Bernardi’s brand was one of those present at the fair with the support of Abit and ApexBrasil. The designer commemorated the contacts she has managed to make and reiterated the importance of companies having a constant presence at the event. “The September 2023 edition was Paola Bernardi’s seventh one and the results increase each season, with a greater number of sales and buyers visiting the brand. In this last edition alone, there were more than 30 new contacts”, she highlighted.
The businesswoman concluded by explaining that in addition to business results, these events also bring image gains: “participating in a prestigious fair like Coterie in New York is very important for the brand’s positioning in the international market”.
Anna Luiza Vasconcellos, designer behind the EMI Beachwear brand, valued Abit and Vista Brasil’s efforts in bringing micro and small brands, like hers, to the fair: “This is the second time that we participate in Coterie with the support of Abit and Sebrae, and we are truly grateful for this partnership, for being able to present Brazilian brands to the foreign market, to buyers, to the media.
Anna also adds that her expectation is that the contacts acquired in this edition will be profitable, just as had happened in the past. “We were happy, because in our first participation our financial return was very positive, and we are counting on it being like this after participating for the second time”.
For Lilian Kaddissi, Executive Superintendent of Projects at Abit, this edition of Coterie showed that the show is consolidating itself as an important business platform for national companies. “Brazilian fashion has once again proven its strength in the international market. More than a thousand contacts were established by Texbrasil and Vista Brasil companies alone, which allows entrepreneurs to expand their range of business possibilities not only during the events, but in subsequent years”, she assures.
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About Texbrasil
The Brazilian Textile and Fashion Industry. Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to get on the export trail, doing US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Association of Textile and Apparel Industry) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To participate in Texbrasil, the company must fill out this form, or speak to our Relationship area by e-mail texbrasil@abit.org.br or telephone (11) 3823-6089.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic industries of the Brazilian economy.
To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad.
The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of competitiveness of Brazilian companies and the country.
About Vista Brasil
The Competitiveness and Promotion Program for Micro and Small Companies in the Textile and Clothing Industry (Vista Brasil) was created by the Brazilian Textile and Apparel Industry Association (Abit) in partnership with the Brazilian Micro and Small Business Support Service (Sebrae) to enhance the products and businesses of micro and small companies in the industry in the national market.
To learn more, visit www.vistabrasil.com.
About Sebrae
The Brazilian Micro and Small Business Support Service (Sebrae) is a private entity that promotes the competitiveness and sustainable development of micro and small business enterprises. Working with a focus on strengthening entrepreneurship and accelerating the process of formalizing the economy through partnerships with the public and private industries. The solutions developed by Sebrae serve everything from entrepreneurs who want to open their first business to small companies that are already consolidated and are looking for a new position in the market.