Brazilian brands participate in hybrid edition of Première Vision Paris

As of next Tuesday (21) Première Vision Paris, Europe’s main textile and supplies trade show, starts in France. The edition, which will be hybrid, will feature six brands from Texbrasil (Internationalization Program for the Brazilian Textile and Fashion Industry) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency).

The companies Natural Cotton Color, Savyon and Moltec will participate in the physical and digital versions, while Ecosimple, Oficina Caramelo and Sense Studio are only present in the virtual one, which starts one day earlier, September 20th and goes on until the 24th.
Because of the pandemic, the second edition of the physical event was suspended in 2020, and now returns to the Paris Nord Villepinte exhibition park.

The trade show is divided by thematic pavilions, including textiles, accessories, yarn, leather, designers, and smart creations, the latter more focused on technological and sustainable solutions.

The digital version, according to the event itself, will have 1,650 suppliers and more than 40,000 products. In addition, one of the highlights of the tradeshow is the trend analysis, which points out the colors, prints, fabrics, and other novelties to keep an eye on the 22/23 season.

About Texbrasil

The Internationalization Program of the Brazilian Textile and Fashion Industry (Texbrasil) works with companies in the textile and apparel sector to develop strategies to conquer the global market. Over almost 20 years, it has assisted around 1600 brands to get into the export trail, making USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).