Brazilian brands prospect USD 1.9 million at the Swim & Active Collective shows

From August 1 to 2, five Brazilian brands and members of Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) – the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – showed their collections at the S/S editions of the Swim & Active Collective, American beach, resort, surf and fitness wear shows.
At the events, which were held simultaneously in Anaheim, Orange County, California, the Despi, Rio de Sol, Líquido, Charmosa Swimwear and Silvia Schaefer brands prospected USD 1.9 million in sales, including finalized deals and business expected over the next 12 months.

According to Neide Hall, the owner of Charmosa Swimwear, the events provided new contacts in countries such as the USA, France and Canada, in addition to strengthening ties with some established customers who were big fans of the new collection.

Neide also said that the shows are important for the brand’s internationalization strategy: “Charmosa’s goal is to open more points of sale and establish a position in the global beachwear market through new distributors. We believe that Swim & Active Collective can only help with this,” she says in closing.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).