Brazilian brands sell USD 566K at Miami Swim Week
The 27 fashion brands that participated in the Destination and SwimShow salons, of Miami Swim Week, in Florida (USA), made sales of USD 566k. The week, from July 16-18, was dedicated to beachwear, resort, casual wear and accessories, bringing together exhibitors, buyers, journalists and fashion enthusiasts.
The companies went to Florida with support from the Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil), carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and the Brazilian Export Promotion and Investments Agency (ApexBrasil).
SwimShow brought together the brands Amir Slama, Blueman, Despi, Fabi Freixo, Guria Beachwear, Maryssil, Mellow Me, Planet Sea, Rio de Sol and Silvia Schaefer. The companies obtained 584 contacts, in the amount of USD 286 thousand. In addition, business in excess of USD 1.495 million is expected for the next year. This is one of the most traditional fairs in the beachwear segment, held for over 30 years. It attracts nearly 7,500 buyers, manufacturers, designers, influencers and fashion industry leaders from over 60 countries.
For the Market Manager of Maryssil Beach, Fabio Adriano Lehn, participation in the SwimShow guarantees the sector’s supply. “The company has participated in the fair since 2014, absent only in the last two years due to the pandemic,” he said. The executive reiterates that it is the “constant presence that guarantees the market supply and that allows choosing the shopping collection personally, in each edition”.
Destination included the presence of 17 Brazilian companies, among them, the brands participating in Texbrasil and also in the Fashion Label Brasil project, by Abest (Brazilian Association of Fashion Designers). The participants of this fair were: Cruise, Emi Beachwear, Le Borô, Leafy Natural Couture, NHall Resort Wear, Nay Sunset Wear, Oasis, Serpentina and Verde Joias from Texbrasil, Gapaz, Gissa Bicalho, Intibrand, Nádia Gimenes, Lily Franco, Pitaia Rio, Rio de Jas and Sabine Ariasl. On that occasion, 443 contacts were made, with a total value of USD 280 thousand, in addition to generating business expectations of USD 542 thousand in the next 12 months.
Silvia Vassão, CEO of Leafy, recalls how her company participated in Destination. “We were physically well positioned at the entrance and had many requests from the public, who were interested in our luxury handcrafted collection.”
Cabana, the third fair in the program, was part of the Swim Week circuit with the support of Abest, through the Fashion Label project, with 24 Brazilian brands exhibiting in beachwear, resort, accessories, jewelry, sportswear and footwear, with a focus on the premium public. Água de Coco, Akra Collection, Barthelemy, Catarina Mina, Empress, Haight, La Sirène, Lavish, Lenny Niemeyer, Lis Fiaschi, Nannacay, Ostra Brasil, Paula Torres, Sardegna Sartoria, Sau Swimwear, Serpui, Osklen, Yukio, Sinésia Karol, Vix Beachwear and Triya, from Fashion Label Brasil, and Cristina Sabatini and Paola Bernardi from Texbrasil attended the event; in addition to Melissa, from Brazilian Footwear.
The actions carried out during SwimWeek are part of a larger strategy to promote Brazil abroad. The work reinforced the positioning of Brazilian brands on social networks with the presence of five North American digital influencers, in addition to having matchmaking activities.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 20 years, it has helped around 1600 brands to get on the export trail, doing USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Export Promotion and Investment Agency (ApexBrasil).
About ApexBrasil
The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. The Agency carries out diversified trade promotion actions, which aim to promote exports and enhance Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international fairs, visits by foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand. ApexBrasil coordinates efforts to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of competitiveness of Brazilian companies and the country.