Brazilian brands take part in the Splash Paris tradeshow in London

Reference in the resort and beach fashion segments, Splash Paris, a trade show focused on premium buyers that takes place in Paris, welcomes eight brands of Fashion Label Brasil and Texbrasil, internationalization projects carried out through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency), Abest (Brazilian Association of Stylists), and Abit (Brazilian Textile and Apparel Industry Association), respectively.

This year, the event gets a special physical edition in London, between June 22nd and 25th, in addition to the digital one, which runs until July 2nd.

The Fashion Label Brasil group is comprised by the following brands: Catarina Mina, Empress, Haight, La Sirène, Lenny Niemeyer, Sinésia Karol, and Triya. And from the Texbrasil project, Blue Man.

In this issue, ABEST brings experienced brands in the foreign market which, in addition to Splash Paris, have taken part in other added value resort fashion segment trade shows. This is the case of Lenny Niemeyer, which already participates in this trade show supporting customers acquired over its last presentations, as well as reaching new markets.

With great expectations, Blue Man, Catarina Mina, Empress, La Sirène, Haight, Sinésia Karol, and Triya hope for a good performance in the digital trade show, since they are familiar with the digital model used via the Joor platform.

Joor is a digital platform of sales management for retailers throughout the world and is a partner of Splash Paris since 2020, when Covid-19 appeared, preventing performing in-person activities.

About Fashion Label Brasil

Fashion Label Brasil, the Brazilian Fashion Added Value Internationalization Project, was created in 2003 by ABEST in partnership with Apex-Brasil, whose goal is to position the Brazilian fashion image abroad, valuing the view of an innovative and modern Brazil. The project relies on strategic activities — Purchaser and Image Project, International Trade shows and Runway Shows, Showroom Project, in addition to special activities — to increase the global market share and deepen relations in those already present in.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and clothing sector developing strategies to conquer the global market. Over almost 20 years, it has helped around 1600 brands to enter the export trail, generating USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).