Brazilian companies close deals at France’s main showrooms
From September 26 to 30, Texbrasil (Brazilian Fashion Industry Internationalization Program), in partnership with Abest (Brazilian Association of Fashion Designers) and with the support of Apex-Brasil, brought a group of 17 Brazilian companies to the French capital to take part in the Tranoi, Vendome Luxury, Premiere Classe and Paris Sur Mode showrooms and shows. The companies closed US$1.3 million in deals and expect to bring in another US$2.9 million in business over the next 12 months.
Vendome Luxury gathered around 80 womenswear brands focusing on the high-end, accessories and jewelry markets at two points in the French capital: the D’Evreux and Le Meurice hotels. Anamaria Couture, Patricia Bonaldi, PatBo and Apartamento 03 showed their S/S 2015 collections to over 100 buyers from various countries.
Collections by Fabiana Milazzo, T. Arrigoni and Patricia Motta were shown at Tranoi, an artistic platform that selects international designers to show to its visitors Motta took part in the event for the first time and was already happy with the results:”We had great product acceptance, we made various contacts, and we have sales processes to close,” said the designer.
According to Leticia Manzan, in charge of exports for Fabiana Milazzo, attending Tranoi also brought positive results, including an order closed for major retailer Harvey Nichols and the renewal of its presence at Florence boutique Luisa Via Roma. “Our placement in the exporting process has been very fast. This is the second time we have taken part in the show and we had excellent results,” she says.
In addition to the trade shows, Texbrasil is also supporting Brazilian brands at showrooms, like GIG and Adriana Degreas, and in individual shows, such as Patricia Bonaldi and Pedro Lourenco. “We have excellent market acceptance; Degreas is found at famous stores like Le Bon Marche,” says Ana Luisa Pessoa de Queiroz, the owners of the eponymous showroom where the Sao Paulo company is found in Paris.