Brazilian companies do business at Heimtextil Frankfurt

Heimtextil, one of the world’s most important trade fairs dedicated to the bed, table and bath segment, held its 2024 edition from January 9th to 12th. J. Serrano & Fiama Brazilian brands took part in the event supported by Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Export and Investment Promotion Agency).

All in all, the companies made 56 new contacts with international buyers, which should yield even more prospects for global expansion. The forecast is that over the next 12 months the business generated by the event will exceed the US$ 2.7 million.

“Taking part in significant events like this contributes directly to the positioning of Brazilian brands on the global market, highlighting the innovative capacity and quality of the products exhibited by national companies. Our country’s bed, table and bath segment have tradition and recognition, and this is reflected in the interest in our products,” says Lilian Kaddissi, executive superintendent of strategic projects at Abit.

The next edition of Heimtextil will take place from January 14^th to 17^th, 2025.

About Texbrasil

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel sector in the development of strategies to conquer the global market. Over 22 years, it has already helped around 1900 brands to enter the export trail, winning US$ 9 billion in business. The Program is the result of a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form, or contact our Relationship department by email at texbrasil@abit.org.br or by phone (11) 3823-6089.

About ApexBrasil

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy.

To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brazil brand.

The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors, aiming at the development of competitiveness of Brazilian companies and the country.