Brazilian companies explore new opportunities at Première Vision Paris 2026
The Brazilian textile and fashion industry was present at Première Vision Paris 2026, held from September 1 to 3 at Paris Nord Villepinte in France. With support from Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) — a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency) —, ten brands participated in the event, presenting products, materials, and solutions to buyers and industry professionals.
The Brazilian delegation comprised Atelier Lucius Vilar, Balz Studio, Estúdio Icertain, Moltec, Natural Cotton Color, Nomad Studio, Nova Kaeru, Savyon, Stampa Studio, and Studio Noir.
During the three-day event, the brands had the opportunity to showcase their strengths, establish contact with potential buyers and partners, and keep abreast of the latest developments shaping the fashion value chain. Brazilian participation generated $740,900 in business, considering the negotiations conducted during the event and the opportunities projected for the next 12 months.
The 2026 edition highlighted the Innovation & Technology series and the AW 27-28 season, with content focused on innovation, technology, digitalization, circularity, smart materials, and optimization of production processes.
“Participation in Première Vision Paris is a strategic opportunity for Brazilian companies to expand their presence in the international market, showcasing the diversity and quality of our industry. Being at one of the leading global events in the fashion value chain also provides an opportunity to strengthen business connections and closely follow the transformations shaping the future of the sector”, says Adriana D’Agostini, Texbrasil trade promotion manager.
Recognized as one of the industry’s leading events, Première Vision Paris brings together companies and professionals from different segments to present new materials, technologies, solutions, and trends for the development of upcoming collections.
Brazilian participation in the fair underscores the diversity and innovation capacity of the domestic industry, while creating space for new connections and business opportunities.
About Abit
The Brazilian Textile and Apparel Industry Association (Abit), founded on February 21, 1957, is one of the most important organizations among the country’s economic sectors. It represents 25,700 companies of all sizes throughout Brazil, which employ more than 1.34 million workers and together generate annual revenue of BRL 221 billion (in 2024).
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel sector to develop strategies for entering the global market. For more than 25 years, it has helped around 2,000 brands embark on their export journey, generating $11 billion in business. The Program is carried out through a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).
To participate, companies must complete this form or contact the Relationship Department at texbrasil@abit.org.br.
About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out a range of trade promotion initiatives aimed at promoting exports and raising the profile of Brazilian products and services abroad, such as prospecting and trade missions, business matchmaking sessions, support for Brazilian companies participating in major international trade fairs, visits by foreign buyers and opinion leaders to learn about Brazil’s production structure, among other business platforms also designed to strengthen the Brazil brand.
The Agency also works in coordination with public and private stakeholders to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors to enhance the competitiveness of Brazilian companies and the country.
Learn a little more about ApexBrasil.