Brazilian delegation does USD 1.7 million in sales during Coterie and Curve shows in the USA
From February 25 to 27, 17 Brazilian brands attended the first 2019 editions of Coterie, one of the most highly anticipated apparel shows on the calendar, and Curve, an underwear event. Both took place at the Jacob Javits Center, in New York City, in the USA. Over three days, the Brazilian delegation did USD 1.7 million in business. Additional sales of USD 2.32 million are expected over the next 12 months.
Fifteen of these companies — Juliana Sanmartin, PatBo, Colcci, Skazi, Patricia Motta, Gilda Lacerda, Haes, Iorane, Maria Dolores, Reina, Paulo Torres, SERPUI, Lavish, Gissa Bicalho and Cecilia Prado– introduced new products at Coterie; and two companies took part in Curve — Mari M and Recco Lingerie. The brands were at the traditional American events with the support of the Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program) and Fashion Label Brasil programs – held through partnerships between Apex-Brasil (Brazilian Trade and Investment Promotion Agency) with Abit (Brazilian Textile and Apparel Industry Association) and Abest (Brazilian Association of Fashion Designers), respectively.
According to Letícia Morato, who is in charge of exports for Minas Gerais brand Skazi, Coterie resulted in good orders and new contacts. “The biggest advantages of participating in a show like this is introducing Skazi to the public and to buyers, opening the way for new customers,” she explains. The Brazilian delegation said it had made 388 new contacts.
Leticia also said that one of the things she most enjoys is being able to welcome longtime customers at the stand. “This feedback from buyers who’ve already received our merchandise during other seasons and have returned to do business is very important. It’s a stamp of approval for our product on all of the requirements that foreign customer’s have: design, price, quality and delivery.”
According to Lilian Kadissi, Executive Manager of Texbrasil, sales results were positive at both shows. “The delegation brought high added-value products and showed North American buyers collections focused on this market. It was a recipe for success that resulted in excellent sales results.”
About Fashion Label Brasil
Fashion Label Brasil, the Brazilian Value-Added Fashion Internationalization Program, was created in 2003 by ABEST in partnership with Apex-Brasil. It is aimed at positioning the image of Brazilian fashion abroad, adding value to the image of Brazil as an innovative and contemporary country. The program includes strategic as well as special initiatives to further penetration in new international markets and strengthen relations with those where there is already a presence.
About Texbrasil
The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with textile and apparel industry companies to develop strategies for success in the global market. Over nearly 20 years, it has helped around 1500 brands to enter the export market, bringing in USD 3.6 billion in business. The Program is conducted by Abit in partnership with the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).
About ABEST
Created in 2003, the goal of the Brazilian Association of Fashion Designers is to strengthen and promote Brazilian fashion and design. Its chief aim is to assist in developing Brazilian brands with an international scope and to ensure the authenticity and creativity of each of them, in addition to publicizing the Brazilian lifestyle as a way to contribute to the growth of all segments connected with fashion. A not-for-profit organization, ABEST currently has 122 member brands throughout Brazil, exporting products to 57 countries. Moreover, the organization is constantly executing strategic initiatives to increase penetration in new international markets and strengthen relations with those where there is already a presence.
About Abit
Founded in 1957, the Brazilian Association of the Textile and Apparel Industry (Abit) is one of the most important organizations within the country’s economic sectors. It represents the productive force of 33,000 companies nationwide of every size, employing over 1.6 million workers and together generating annual revenues of US$ 45 billion.
About Apex-Brasil
Apex-Brasil’s mission is to develop the competitiveness of Brazilian companies, promoting internationalization of their business and attracting direct foreign investments. The Agency currently supports more than 12,000 companies from 82 productive sectors of the Brazilian economy, exporting to over 200 markets. In partnership with trade associations, the Agency organizes trade promotion initiatives, such as prospective and trade missions, and it supports participation of Brazilian companies at major international trade shows and visits by foreign buyers and opinion makers aimed at familiarizing them with Brazil’s production structure.