Brazilian fashion arrives in Paris at Tranoi and Vendome shows

Four Brazilian brands will attend the Tranoi and Vendome Luxury shows in France, for the womenswear segment, jewelry and other accessories, traditionally held four times a year, during Paris fashion weeks, in prestigious locations in the city. With the support of Texbrasil – the Brazilian Textile and Fashion Industry Internationalization Program, developed by Abit in partnership with Apex-Brasil (Brazilian Trade and Investment Promotion Agency) – LN Deluxe, Patricia Bonaldi and Vitor Zerbinato will show their F/W collections at Tranoi, while the Anamaria Couture label will take part in Vendome Luxury, from March 3 to 6.

LN Deluxe will be at Tranoi for the first time with special items from its collection, with hand embroidery and lace, to show to the international audience. “Our goal is to open new markets and position the brand in a new segment. We also expect to do great business and make contacts during the show,” says Simone Jordao, who is in charge of the commercial area. Designer Vitor Zerbinato, who will show his F/W 2017 collection, inspired by Russia and Siberia, sees the show as a chance to grow sales and gain publicity for the brand, in the foreign and Brazilian markets. “We hope to increase the number of international contacts, giving more visibility to the brand in Brazil and abroad,” says Andrea Sanchez, the label’s commercial manager.

The latest editions of Tranoi and Vendome Luxury have been synonymous with success for Brazilian fashion: just in October of last year alone, the companies that took part in the events did USD 363,000 in business, with sales of USD 630,000 expected over the following months.

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