BRAZILIAN FASHION ON THE MOVE AT COLOMBIAMODA

Texbrasil brings national brands to the main Latin American fashion showcase

From July 29 to 31, Medellín (Colombia) will become a hub of innovation, business and trends with the event Colombiamoda — the main fashion platform in Latin America. The event brings together brands of apparel, accessories, textiles, fashion items, buyers, opinion makers and professionals from the entire textile and apparel chain.

Texbrasil (Brazilian Textile and Fashion Industry Internationalization Program), a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency), supports the Brazilian presence at the trade show with the aim of expanding commercial opportunities in the Latin American market.

In this edition, the Program enables the participation of 11 Brazilian companies, which will present their collections. The participating brands are: APA Confecciones, Camu Camu, Cupido, doisrios, Everly Kids, Grupo Rovitex, Kyly, Luluzinha, Maryssil by Larissa Minatto, Rizllep and UP BABY/QUIMBY (Grupo Cristina). The initiative is part of Texbrasil’s strategy to boost business and visibility for the national apparel sector in strategic markets.

With the theme “Co-creation that inspires“, Colombiamoda highlights collaboration as a driver for transforming fashion. Fashion, knowledge and business are the three pillars that structure the event, promoting a powerful regional showcase for brand positioning and the exchange of ideas.

Highlights of the program include:

• Knowledge Pavilion: free lectures and workshops with national and international experts on innovation, consumer behavior and sustainability.
• Trends Forum: four major aesthetics of the season presented through sensory exhibitions and design narratives.
• Materials Library: selection of textile accessories with a focus on circularity, new processes and environmental responsibility.
• City Circuit: activations in various locations in Medellín, integrating fashion, art, gastronomy and local culture in urban experiences.

“Colombiamoda represents an important opportunity for Brazilian fashion to explore new markets and connect with qualified buyers from Latin America,” says Lilian Kaddissi, Superintendent of Marketing and International Business at Texbrasil.”

Texbrasil offers participating brands comprehensive support, which begins in Brazil, with strategic guidance on the Latin American market, and continues during the trade show, with logistical and promotional support. After the event, the Program also monitors business outcomes, seeking to transform contacts into concrete and lasting business.

About Texbrasil
Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works with companies in the textile and apparel industry to develop strategies to conquer the global market. Over 22 years, it has helped around 1,900 brands to enter the export market, generating more than US$ 9 billion in business. The program is a partnership between Abit (Brazilian Textile and Apparel Industry Association) and ApexBrasil (Brazilian Trade and Investment Promotion Agency).

To participate in Texbrasil, the company must fill out this form, or speak to our Relationship department by e-mail texbrasil@abit.org.br.

About Abit
The Brazilian Textile and Apparel Industry Association (Abit) is one of the most important entities in the country’s economic sectors. It represents the productive strength of approximately 25,300 companies of all sizes, operating throughout the national territory, employing more than 1.34 million workers, and generating a total revenue of R$ 204 billion in 2024.

About ApexBrasil
The Brazilian Trade and Investment Promotion Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic industries of the Brazilian economy. To achieve its goals, ApexBrasil carries out a wide range of trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and commercial missions, business rounds, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim at strengthening the brand Brazil. The Agency also works in a coordinated manner with public and private actors to attract foreign direct investment (FDI) to Brazil with a focus on strategic industries, aiming at developing the competitiveness of Brazilian companies and the country as a whole.