Brazilian fashion will break the record of participating brands at Coterie/Magic in New York

54 fashion brands seek to achieve the highest turnover in Brazil at these trade shows

Coterie New York, one of the largest women’s fashion and accessories fairs in the United States, will welcome 42 Brazilian brands, and Magic NY, a fashion event with a more commercial footprint that takes place in the same location, will welcome another 12 brands. This is the largest group made up of clothing, footwear and accessories companies to participate simultaneously in both events, to be held at the Jacob K. Javits Convention Center, from September 19th to 21st. The brands are receiving support through sectoral agreements with ApexBrasil (Brazilian Trade and Investment Promotion Agency) and Sebrae (Brazilian Support Service for Micro and Small Enterprises) in partnership with Abit (Brazilian Textile and Apparel Industry Association) and Abicalçados (Brazilian Association of Footwear Industries), among others.

Agreements in partnership with ApexBrasil

– Texbrasil, Brazilian textile and fashion industry internationalization program, run by Abit, is bringing the largest number of brands to Coterie (32 companies).

– Brazilian Footwear, a program to encourage exports of Brazilian footwear, run by Abicalçados, bringing 12 brands to Magic.

Some companies also participate through other industry projects such as Fashion Label Brasil, from Abest (Brazilian Association of Fashion Designers), and Precious Brazil, from IBGM (Instituto Brasileiro de Gemas e Metais Preciosos).

Agreement with Sebrae

Another part of the group (10 brands) is being supported by the Vista Brasil Program, a partnership between Abit and Sebrae aimed at developing companies in the fashion segment, as they represent, in quantity, more than 90% of the textile chain in Brazil.

Coterie attracts more and more fashion brands from Brazil

Bringing together the largest number of brands, Coterie has always presented positive results for companies, which is why the number of participants and business generated has been growing. The Coterie edition, held in 2022, resulted in USD 1.7 million in business generated during the three days and USD 4.8 million projected for 12 months.

In the comparison of the last five years, between 2018 and today, 2022 recorded the highest volume of deals closed during the second annual edition of Coterie, when Brazil also recorded a greater number of contacts made than in all previous years of the historical series , with exception to the impacts of the 2020 pandemic, when this edition of the fair was held virtually.

This year, the expectation in clothing is to increase business volume compared to the September 2022 edition. “The American market is very important for women’s fashion brands and, as Coterie always takes place after NY Fashion Week, when the city is still buzzing with buyers, influencers and fashion journalists, we have great business expectations. It is certainly a mandatory moment for a brand to project itself and increase its exports in this market” declares Lilian Kaddissi, Executive Superintendent of Projects at Abit.

For ApexBrasil, the participation of these 54 brands in the NY fairs reflects the maturity and diversity of the fashion industry. “It demonstrates not only the strength and representation of Brazilian fashion in the international market, but also its plurality, as we are supporting brands from different fashion segments, from women’s clothing, accessories, jewelry and footwear. These are brands that present attributes that we increasingly seek to highlight and value, such as creative design, innovation and sustainability”, points out Mariele Christ, manager of fashion industry projects at ApexBrasil.

With the aim of supporting small and micro-enterprises in Brazil, Sebrae also encourages these companies to enter the international market. “The internationalization of any company necessarily involves improving competitiveness, and that is our objective. Seeing these companies embark on this journey and exhibit their products at one of the biggest fashion fairs is a great feeling. For them, it is an opportunity to showcase their brands, expand their consumer reach and be placed in fertile ground for innovation and technological growth.” Adriana Menegaz, National Fashion Manager at Sebrae.

Coterie New York connects emerging and established brands and designers with an elite network of national and international retailers, influencers and media. Its prominence is increased by integrating showrooms and a space dedicated to new designers.

Magic is also consolidating itself as one of the main events in the market with a focus on women’s trends, sportswear, footwear, accessories and children’s clothing, influenced by modernity and contemporary fashion influences. The fair is aimed at all audiences and buyer profiles, such as large department stores, online retailers, specialized boutiques and regional players. “The United States, despite decreasing its imports of Brazilian footwear in 2023, largely due to a drop in internal demand and high inventories, is the second main international market for the Brazilian footwear industry. Being at Magic is essential for brands to maintain and expand their relationship with that market”, comments Paola Pontin, Commercial Promotion analyst at Abicalçados.

Brazil and the United States Trade

 The United States is the first country among the largest clothing buyers in the world, making it an important target for new businesses. In 2022, USA imports of this segment reached USD 99.9 billion, indicating growth of 20% compared to 2021. The main imported products are pants, dungarees, shorts, followed by sweaters, underwear and t-shirts. Brazil ranks 52nd as a clothing supplier to the USA, with a total of USD 28 million exported in 2022. Asia appears as the main supplier.

However, the average price charged by the USA for clothing imports was USD 17.83 per kilogram in 2022, with Brazil managing to sell for an average price of USD 37.02 per kilogram, as they are higher value products aggregate, exhibited at fashion week and salons such as Coterie and Magic.

In the footwear industry, the United States is the second main destination for exports. Between January and July, 6.3 million pairs were shipped there for USD 136.32 million, drops of 51.4% and 34.6%, respectively, compared to the same period in 2022.

Brands in Coterie and Magic

TEXBRASIL SUPPORT – 32 companies

   VISTA BRASIL SUPPORT – 10 companies

ABICALÇADOS SUPPORT – 12 brands

ABOUT ABIT

The Brazilian Textile and Apparel Industry Association (Abit), founded in 1957, it is one of the most important class entities among the Country’s economic industries. It represents the productive force of 25,200 companies located throughout the country, of all sizes, which employ more than 1.5 million workers and together generate annual revenue of USD 48.3 billion.

ABOUT ABICALÇADOS

Brazilian Association of Footwear Industries (Abicalçados) is the entity that represents the domestic industry, the fifth largest footwear producer in the world, the largest in the West. Founded in 1983, Abicalçados, headquartered in Novo Hamburgo/RS, has among its members companies of all sizes and which account for more than 65% of the total number of pairs produced in the country. The entity represents an industry that directly employs more than 300 thousand people. Its mission is to represent, defend, develop and promote the Brazilian footwear industry, with respect, excellence and results. Learn more: abicalcados.com.br

ABOUT TEXBRASIL

The Brazilian Textile and Fashion Industry Internationalization Program (Texbrasil) works together with companies in the textile and apparel industry in the development of strategies to conquer the global market. Over 21 years, it has helped around 1800 brands to get on the export trail, doing USD 9 billion in business. The Program is carried out through a partnership between Abit and the Brazilian Trade and Investment Promotion Agency (ApexBrasil).

ABOUT BRAZILIAN FOOTWEAR

Brazilian Footwear is an export incentive program developed by Abicalçados in partnership with ApexBrasil. This program aims to increase the presence of Brazilian industry and its brands in the international market through development, commercial and image promotion actions. Discover: brazilianfootwear.com.br abicalcados.com.br/brazilian-footwear.

ABOUT APEXBRASIL

The Brazilian Export Promotion and Investment Agency (ApexBrasil) works to promote Brazilian products and services abroad and attract foreign investment to strategic sectors of the Brazilian economy. To achieve its objectives, ApexBrasil carries out diversified trade promotion actions aimed at promoting exports and valuing Brazilian products and services abroad, such as prospective and trade missions, business roundtables, support for the participation of Brazilian companies in major international trade shows, visits of foreign buyers and opinion makers to learn about the Brazilian production structure, among other business platforms that also aim to strengthen the Brasi brand. The Agency also works in coordination with public and private actors to attract foreign direct investment (FDI) to Brazil, focusing on strategic sectors for the development of competitiveness of Brazilian companies and the country. Meet: https://apexbrasil.com.br/

Find out more about the brands that will be at Coterie and Magic: Download the catalog here